Sramana: When you started GT Nexus, who were your first customers and what did they buy? Greg Johnson: We started the company in 1998 and we won the consortium deal in 2001. In 1999 we were focused on building the software platforms we needed and by 2000 we were talking to the big carriers and
Sramana: How did you make the transition from a generic on-demand business platform into a logistics market company? Greg Johnsen: We started to optimize our existing generic business platform and transform it into a domain platform for supply chain. That encompassed things like purchase orders, shipments, inventory, invoices and payments. We were off and running.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Greg Johnsen is the executive vice president of marketing and co-founder of GT Nexus. GT Nexus is a great example of what I describe in my enterprise 3.0 definition (Enterprise 3.0 = (SaaS + EE) and Enterprise 3.0 = (SaaS + EE + SME+TWS). Mr. Johnsen
Sramana: Have you raised funds from any venture capitalist? Evan Powell: Last fall we announced that we took some money from a great fund called TransLink. They have offshore relationships throughout Asia in their fund. Our perception is that in the long-term, hardware makers in Asia are going to disintermediate the brands that sit in
Sramana: You have mentioned that you incentivize your own sales force to ensure your partners success. Have you provided any incentives for the VARs? Evan Powell: The more active our partners get the more we will co-sell with them. We will put up to 10% of the dollars that they sell which come to us
Sramana: Let’s explore the OEM relationship a bit more. What is the end product of your OEM partner? Evan Powell: Compellent has a product called zNAS. They sell blocked storage, and we run on top of that to give you network attached storage. They ended up announcing to the world that they are partnering with
Sramana: Given that universities were not going to be your real market, what indications did you have as to what markets would be your beachhead? Evan Powell: We started with an open source core and our software was based on industry standards. Once we put up our store front and our free download site for
Sramana: How did you fund Nexenta? Evan Powell: We did take a little bit of funding, but it was convertible bridge notes to me, some folks at Stanford, and so forth. We really got out there as soon as possible and even though we were giving the product away we were started asking for payments