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Having Fun At The Cusp Of Technology And Entertainment: Phunware CEO Alan Knitowski (Part 4)

Posted on Sunday, Feb 26th

Sramana: What business model did you finally arrive at after working with Discovery and seeing your reputation soar? Alan Knitowski: We started doing a lot of partner models. During the first 18 months of our business, 90% of the business was done off the partner model. We would co-invest with our customers, we would do

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Having Fun At The Cusp Of Technology And Entertainment: Phunware CEO Alan Knitowski (Part 3)

Posted on Saturday, Feb 25th

Sramana: Who were the early adopters of your technology, and how did you gain traction during your first few years? Alan Knitowski: The trigger point for us was when we won the Myth Busters opportunity with Discovery Communications. That was our first large marquee brand. We competed head to head with Digital Chocolate, Electronic Arts,

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Having Fun At The Cusp Of Technology And Entertainment: Phunware CEO Alan Knitowski (Part 2)

Posted on Friday, Feb 24th

Sramana: What was going on in your mind that drove you to establish Phunware? Obviously there is a huge transition going on between feature phones and smart phones. What did you want to do in that space? Alan Knitowski: Three years ago when we looked at this space, we found interesting parallels between the circuit

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Having Fun At The Cusp Of Technology And Entertainment: Phunware CEO Alan Knitowski (Part 1)

Posted on Thursday, Feb 23rd

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Alan Knitowski is the chairman and CEO of Phunware, which develops the mobile experience framework brandME and the mobile application infrastructure PRAISE. He is a serial entrepreneur and a veteran of the United States Army. Prior to Phunware he was the president of alternative investments for

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Bootstrapping A 100M+ E-Commerce Company: OpticsPlanet CEO Mark Levitin (Part 7)

Posted on Wednesday, Feb 22nd

Sramana: Are you basically using YouTube to provide commercials and information to your consumers? Mark Levitin: Yes, that is essentially what we are doing. It is not about selling; it is about engaging. It is not the obnoxious infomercial that we all hate. It is more sophisticated. It helps build the brand and also establishes

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Bootstrapping A 100M+ E-Commerce Company: OpticsPlanet CEO Mark Levitin (Part 6)

Posted on Tuesday, Feb 21st

Sramana: How many members do you have registered with DVOR.com? Mark Levitin: We do not disclose the exact number, but it is a six digit number. Sramana: Can you give some insight into the growth pattern of your business? It sounds like you started off being an e-commerce company, but over time you have evolved

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Bootstrapping A 100M+ E-Commerce Company: OpticsPlanet CEO Mark Levitin (Part 5)

Posted on Monday, Feb 20th

Sramana: You have made several references to your customer communities and lifestyles. Do you have an online community of users centered on a particular lifestyle which your experts moderate? For example, do you have a moderated hunters forum? Mark Levitin: Very much so. We have tens of thousands of posts on our forums. It is

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Bootstrapping A 100M+ E-Commerce Company: OpticsPlanet CEO Mark Levitin (Part 4)

Posted on Sunday, Feb 19th

Sramana: Your second market segment, which you call your ‘heroes’ segment, is very interesting because it would seem to be one that could be B2C and B2B. Mark Levitin: Yes, we have individuals who work professionally in those areas who will make purchases from us on their own accord, as well as fire departments or

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