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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip (Part 5)
Sramana: What was the first case study you were able to develop? Brian Wong: We did a case study with popchips. Our case studies were still limited. We did not have the full gamut of details that a half billion dollar ad network would have. We just had a version that we could show, and
Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip (Part 4)
Sramana: When you reached out to major brands, were you reaching out to the CMOs? Brian Wong: I reached out to CMOs and agency partners. I reached out to anybody that I could get a hold of. I realized that the community was quite small. If you had a few key people on your side,
Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip (Part 3)
Sramana: When you were starting the company, how did you get your first customer and validate that your concept was indeed going to be effective? Brian Wong: Our first customer was Vitaminwater. Their ex-CMO was an investor in Kiip.
Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip (Part 2)
Sramana: Once you recognized that people did not like advertisements in games and had identified the concept of recognizing achievement, what was your next step? Brian Wong: I immediately vowed to not do anything with ads. We don’t do anything with them at all. Our entire model centers on awards. We create a reciprocal connection
Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Brian Wong is the founder of Kiip.me, a mobile rewards program. Prior to founding Kiip, he worked at Digg in business development. His five months there ended when he was laid off because of cost-cutting measures, an event that motivated him to start his own company.
From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 7)
Sramana: If you had a daughter in her early years of school right now, what would you do? Victoria Ransom: I would encourage her to study sciences. Sramana: You could encourage, but she might not respond. The peer environment does not always support that. Victoria Ransom: Very true. It also may not be what her
From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 6)
Sramana: How important is it to develop a unique culture in a company? Victoria Ransom: In my opinion, one of the things we have done well at Wildfire is that we took time and effort to create a great place to work. People at Wildfire are passionate about being at Wildfire. The culture is a
From New Zealand to Silicon Valley: Victoria Ransom’s Wildfire Journey (Part 5)
Sramana: Does Wildfire have good capabilities for small businesses, or is it out of reach for them? Victoria Ransom: We have the campaign capability that can be operated at 99 cents a day. We also have a small business option for our platform that is in the low hundreds for a month. We have small
