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Facebook’s Professional Twin: Identified Co-Founder Adeyemi Ajao (Part 4)

Posted on Sunday, Jun 10th

Sramana: So, you basically bootstrapped the early stages of the company? Adeyemi Ajao: Brendan and I developed a prototype with the assistance to two engineers. Once we had the prototype in place, we put it in front of some investors. Our first investors were professors and classmates at Stanford. One of my professors has been

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Facebook’s Professional Twin: Identified Co-Founder Adeyemi Ajao (Part 3)

Posted on Saturday, Jun 9th

Sramana: Was it difficult for you to come to Silicon Valley? Adeyemi Ajao: I contemplated three options. One option was for me to come here on trips using a tourist visa; however, I was concerned that I would not have enough time to really start anything. Another option was for me to come and work

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Facebook’s Professional Twin: Identified Co-Founder Adeyemi Ajao (Part 2)

Posted on Friday, Jun 8th

Sramana: How did the story with Teunti end? Adeyemi Ajao: I ran it as the CEO for two years, and it was sold in 2010 to Telefonica. It was the biggest startup transaction in the history of Spain. We sold for $100 million. Sramana: Were you with the company all the way through the transaction?

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Facebook’s Professional Twin: Identified Co-Founder Adeyemi Ajao (Part 1)

Posted on Thursday, Jun 7th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Adeyemi Ajao is the co-founder of Identified.com, a way for professionals to manage their identities on the Internet. Prior to co-founding Identified, Adeyemi founded Tuenti.com and JobandTalent.com, the largest social networks and executive job sites, respectively, in Spain. Sramana: Adeyemi, let’s start with your personal story.

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Niche E-Commerce in Textbooks: ClassBook CEO Tony Pfister (Part 7)

Posted on Wednesday, Jun 6th

Sramana: A lot of the education space is moving toward educational apps. We are no longer in a domain where books alone suffice. How does that trend impact your business? Tony Pfister: It depends on what your definition of what the app is. When you look at Inkling, you will see that each of their

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Niche E-Commerce in Textbooks: ClassBook CEO Tony Pfister (Part 6)

Posted on Tuesday, Jun 5th

Sramana: If a student buys a physical book, you ship it from the warehouse. However, what happens on the back end, if the school has implemented iPads and students need to get books that are readable on iPads, How are you procuring digital books for an iPad format given that Apple normally sells them through

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Niche E-Commerce in Textbooks: ClassBook CEO Tony Pfister (Part 5)

Posted on Monday, Jun 4th

Sramana: What is the financing strategy you have followed from 2002 to 2012 as you have built ClassBook.com? Tony Pfister: We have been investing everything back into the business. We took the approach that a healthy business would equal a healthy life. I like the idea of bootstrapping as much as possible. Eventually you hit

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Catching Up On Readings: Special Monday Roundtable

Posted on Sunday, Jun 3rd

Entrepreneurs are invited to attend two FREE online roundtable competitions next week. Digital commerce entrepreneurs are competing for 12 scholarships to the 1M/1M program for entrepreneurs as part of the BlueSnap–Elance Entrepreneur Development Program. Monday, June 4, at 8:00 a.m. PDT/11:00 a.m. EDT, register here. Thursday, June 7, at 8:00 a.m. PDT/11:00 a.m. EDT, register

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