Bootstrapping to 8 Million from Brittany – Digitaleo CEO Jocelyn Denis (Part 5)

Sramana: Have you done any work in the U.S. yet? Jocelyn Denis: We opened a U.S. subsidiary a year ago and I am very happy. We did our market research by opening a subsidiary. You have to test a market first before you can modify and return with adaptation.

Bootstrapping to 8 Million from Brittany – Digitaleo CEO Jocelyn Denis (Part 4)

Sramana: Once you had established a profitable business in the text messaging area, what did you establish as your strategy for growth? Jocelyn Denis: In 2009 and 2010 I decided to invest more in multichannel platforms. We looked at things like customer satisfaction surveys over mobile phones. Retailers knew that customers were going on blogs,

Read Full Article »

Bootstrapping to 8 Million from Brittany – Digitaleo CEO Jocelyn Denis (Part 3)

Sramana: How big was your business in 2006? Jocelyn Denis: In 2006 I hired my first employee and rented my first office. The business was profitable and has been profitable since the beginning. Sramana: How much revenue did you do in 2006? Jocelyn Denis: It would have been around 300,000 euros.

Bootstrapping to 8 Million from Brittany – Digitaleo CEO Jocelyn Denis (Part 2)

Sramana: Where was your business positioned after its first year? Jocelyn Denis: After a year into it business, was growing. I was constantly investing in new capabilities. I was very user focused but maintained a focus on the texting platform. I was lucky because in 2004 I started with the SaaS model. That was a

Read Full Article »

Bootstrapping to 8 Million from Brittany – Digitaleo CEO Jocelyn Denis (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jocelyn Denis is the founder and CEO of Digitaleo, a premium mobile marketing solutions company. Prior to founding Digitaleo he served as a product manager at Ubisoft and worked in sales for Kraft. He started Digitaleo in Brittany, France, out of his attic before the smart

Read Full Article »

Facebook’s Professional Twin: Identified Co-Founder Adeyemi Ajao (Part 7)

Sramana: Where is Identified at in terms of business? Adeyemi Ajao: We allow employers to search through the database and their primary tool is the career score. We wanted to stay away from a job board concept. We hired a VP of Sales from CareerBuilder and he showed us how long-term careers are not just

Read Full Article »

Facebook’s Professional Twin: Identified Co-Founder Adeyemi Ajao (Part 6)

Sramana: What was it that you made available in late 2011? A goal-based system that could recommend career options based on your career background? Adeyemi Ajao: That was the ambition, but normalizing that amount of data is a huge project. We figured out that we could classify people into professional categories, and we could tell

Read Full Article »

Facebook’s Professional Twin: Identified Co-Founder Adeyemi Ajao (Part 5)

Sramana: What was the process for getting companies to start using your platform? Adeyemi Ajao: I was lucky enough to have made a lot of connections at startups over the years. Brendan was the one who took the main responsibility of bringing companies to our platform. He brought on big companies like McKinsey, Google, and

Read Full Article »