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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 4)
Sramana Mitra: Let me ask you a couple of questions in terms of the process of building this company. In this journey, what are some of the most important strategic moves that you’ve made? Sam Wolf: One of the most important strategic moves is to really understand who our customer is and what’s important to
Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 3)
Sramana Mitra: Help me understand what kind of ramp you saw from the point where things started finding their stride. What kind of growth have you seen? Sam Wolf: The business has been through an evolution. We’re now 10 years old and our 11th anniversary is coming up. There’s over 200 people involved in the
Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 2)
Sam Wolf: I started working three months after I graduated and launched it the in following June. I hired a couple of developers. We worked on putting it together. We launched with 7,000 items mainly vitamins and supplements that I knew were selling well and were good items from my experience in the health food business.
Scaling a Family E-Commerce Business: Lucky Vitamin CEO Sam Wolf (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. All kinds of niche e-commerce businesses have been built over the last 20 years. Sam and his family have built a health and wellness products business that is doing quite well. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from?
Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 6)
Sramana Mitra: What kind of scale did each of these businesses reach? Are we talking million of dollars in revenue? Angie Stocklin: To be honest, it was hundreds of thousands. A couple of the brands were in the tens of thousands. Anything that was over a million, we kept. Sramana Mitra: Talk a little bit
Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 5)
Sramana Mitra: Tell me more about other businesses. How much did you buy the reading glasses for? How did that ramp? Angie Stocklin: We ended up just buying a domain. It was not a great domain. It was readingglassesshopper.com. It’s a mouthful. I think we purchased it for $2,500. We were able to leverage a
Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 4)
Sramana Mitra: Sunglasses is a fairly big category on the Internet. How did you compete with the existing larger players? Angie Stocklin: We were a discount brand. There were several brands that were similar to ours at that time. We were targeting customers who wanted something that was not branded and between $15 and $20.
Bootstrapping with a Paycheck from Indiana: One Click Ventures Co-Founder Angie Stocklin (Part 3)
Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for