Sramana Mitra: What year did you come up with the insight? Vlad Friedman: It was in the mid-90s. I don’t remember the exact year. Sramana Mitra: You started to provide a hosting solution in the 1995 to 1996 time frame. What was the customer base that you went after with that? Vlad Friedman: Interestingly, the
Sramana Mitra: You basically would do whatever it is the client was asking you to do, I imagine, at the beginning. As time progressed, what became your core competency even in the mode of delivering consulting or solutions? Where did you find your sweet spot? Vlad Friedman: I had a couple of stages along my
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Vlad has built his business using only bank financing, and has aspirations of growing it to $50 million. Read how he has done it, including about on-dilutive financing mechanisms. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were
Sramana Mitra: The competitors who went away, were you winning their customers? Matthew Calkins: We were winning the deals that they attempted to compete in. Sramana Mitra: But people were not switching necessarily. Matthew Calkins: By and large, whoever has done that installation doesn’t want to do it again. They’re going to hang on to
Sramana Mitra: Interesting. So you closed the $10 million round before the financial crisis on a questionable business plan. What happens next? Matthew Calkins: It’s an odd journey. Now we have $10 million and we could be strategic. That felt very nice because there was so much we wanted to do. We’ve always been an
Sramana Mitra: How many enterprise customers were you able to get in 2004? How were revenues scaling? Matthew Calkins: I think we were growing at about 20% to 30% in those years. Our customer gain was never what we wanted but still steady and lucrative. In fact, we didn’t have a growth problem until 2008
Sramana Mitra: What year are we talking? Matthew Calkins: 2003. There was a long transition and it was difficult for us. BPM naturally needs an interface in which you can consume all of the information that goes with it. You might need broad awareness and a portal interface would be good for that. You may need
Sramana Mitra: The money that you had in the convertible note and your own money, that was financing 2010 then? Ray Grainger: It got us through 2010. It actually got us almost through 2011 as well. Sramana Mitra: In 2011, you generated revenue? Ray Grainger: Yes. We got up to a million dollars in 2011. Sramana