If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Brad knows how to sell. Read how he turned that skill in to a $20M revenue business with very little formal education. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind
Sramana Mitra: What about the New Zealand team? Jason Westland: I still have them. They’re our development team. If you can imagine going back to 2014, it was just me and the development team. Now, I have a team of customer support and marketing people here in Austin. The development team in New Zealand has
Sramana Mitra: I’m going to change the one questioning a little bit, and ask you what your feelings are about being a woman entrepreneur in the technology industry. What are you seeing? What has been your experience? Do you experience bias against you being a woman entrepreneur? Janet Kosloff: I wouldn’t say I experienced any
Sramana Mitra: What is the minimum revenue threshold you think you need to get to achieve that? Jon Ellis: My opinion is you need minimum revenues of about $50 million. However, plenty of companies especially in Australia, IPO at the level that we’re at now. Sramana Mitra: I don’t think that’s a good idea necessarily.
Jason Westland: We’ve been able to retain our vertical market there. Our nearest competitor is Clarizen. They have a Gantt. It’s technically just a read-only Gantt chart. It does work for small projects but the account size is very limited in Clarizen because of the inability to handle large volumes. The way I think about
Janet Kosloff: In the pharma industry, they tend to do these very long tracking surveys. They’ll do them quarterly or maybe every other month. They’re very expensive. Brands could spend many millions of dollars on these tracking surveys. They take a long time to execute each wave and it takes a long time to analyze
Sramana Mitra: In 2016, have you raised more money? Jon Ellis: We’re about to. We’re just raising now. We opened on Tuesday. We received a commitment from shareholders already for $3 million, and we intend to raise $7 million. Sramana Mitra: What does that mean? Is this some sort of a stock exchange in Australia?
Sramana Mitra: A bit of question about your sales cycle. At 2014, you’ve been in the market for a couple of years. You’ve got good reference customers. How did the sales cycle evolve? Janet Kosloff: It definitely got easier to get appointments as we got some recognition and references within companies. If we would get