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- The Accelerator Conundrum
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Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 6)
Sramana Mitra: So you have to basically manually speed the algorithms with the parameters. You’re almost providing certain constraints within which the machine is learning, as opposed to a completely unconstrained learning environment. Patrick Shea: That’s exactly right. Similar to guided learning, which is very popular in artificial intelligence, we’ve always said that our process
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 5)
Sramana Mitra: Let’s switch a little bit to a different line of questioning. If you look at this approach of AI in the publishing and advertising space, what are the trends that you’re seeing? I’m specifically interested, however, in understanding where AI is making an impact and what kinds of trends have you seen in
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 4)
Sramana Mitra: When it comes to publishers, how much revenue are publishers making by plugging you in? Are they doubling revenues or tripling revenues? What kind of ROI are you showing them? Kevin O’Malley: A lot of times, they are doubling the amount of revenue they’re bringing in from a traditional display advertising. Obviously, different
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 3)
Sramana Mitra: Can you talk about the workflow of this? Where is the data collection happening? Where is the data integration with the algorithm happening? Is this happening in real-time, batch, or pre-setting of some sort? How is this setup? If I’m a publisher who wants to plug in your system into my site, how
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 2)
Sramana Mitra: Maybe take one or two of your customers ideally from different segments of publishing, and walk us through what kind of data you are collecting, and what specifically are you able to do using artificial intelligence. What is the specific artificial intelligence application here? Patrick Shea: I think there are two use cases
Thought Leaders in Artificial Intelligence: Kevin O’Malley and Patrick Shea, Co-founders of AdDaptive Intelligence (Part 1)
This discussion delves into the applications of Artificial Intelligence in the advertising and publishing industry. Sramana Mitra: If one of you could get started and introduce the company as well as yourselves, that would be great. Patrick Shea: I’m one of the co-founders of AdDaptive Intelligence. Kevin is my co-founder here. We started the company
Thought Leaders in Artificial Intelligence: Canice Lambe, CTO of TAS Group (Part 4)
Sramana Mitra: You already talked about some of the trends in the low end. For rather simple sales cycles, things are getting automated. It’s becoming more self-service. Customers tend to want to buy as opposed to being sold to. We’re seeing this all over the place – these inbound leads. As a result, the websites
Thought Leaders in Artificial Intelligence: Canice Lambe, CTO of TAS Group (Part 3)
Sramana Mitra: Is this primarily applicable to enterprise selling? You started off by saying it has a complex sales cycle, so it sounds like you’re dealing mostly with complex enterprise deals. Is that correct? Canice Lambe: Yes, that’s correct. Forester recently came out with a report on B2B sales that has a really nice diagram
