Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 4)

Sramana Mitra: You’re still selling completely direct? You’re not working with any of the major system integrators?

Matthew Elenjickal: We do. We’re partners with almost every system integrator that you can think of. We work with almost every system integrator out there including Accenture and Genpact .

We work with a lot of big software companies like JDA, Oracle, and SAP. Our solution is integrated into their systems. These are all the different channels that we are working on.

Featured Videos

445th Roundtable For Entrepreneurs Starting NOW: Live Tweeting By @1Mby1M

Today’s 445th FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, May 23 at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. All are welcome!

445th Roundtable For Entrepreneurs Starting In 30 Minutes: Live Tweeting By @1Mby1M

Today’s 445th FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 30 minutes, on Thursday, May 23, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. All are welcome!

Video FAQs

Pluralsight Banks on Acquisitions

According to a Global Markets Insight report, the global e-learning market is estimated to reach $300 billion by 2025 from $190 billion in 2018 driven by the adoption of the technology in the academic segment. Cedar Valley, Utah-based Pluralsight (NASDAQ: PS) is a leading player in the e-learning segment that continues to outpace market expectations.

1Mby1M Virtual Accelerator Investor Forum: With Hemant Mohapatra of Lightspeed Ventures (Part 4)

Sramana Mitra: It sounds like when a situation like that arises, your global fund or Silicon Valley fund is bringing in the capital to match the round. Anyway, we don’t need to belabor the point. You were going to talk about Udaan.

Hemant Mohapatra: It’s a very India-centric problem. Commerce in India has always been depended a lot on one-on-one relationships and offline chanels. They’ll call somebody up and somebody will say, “I’ll give you this at this rate. I will negotiate. I’ll deliver here. You come there to pick it up.”

HubSpot Counts on its API Strategy

According to a Grand View Research Report, the global digital marketing software market is estimated to grow 15% annually through to 2025. Cambridge, Massachusetts-based HubSpot (NYSE:HUBS) is a leading player in the inbound marketing campaigns segment that recently reported a strong quarter.

Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 3)

Sramana Mitra: What is the process of customer acquisition? Where you reaching out to these customers? Were they reaching out to you? What was the inbound and outbound? What was the go-to-market strategy?

Matthew Elenjickal: For those early days, it was still outbound. You go through your Rolodex and some of the companies you work with in the past. You reach out to them and many of them saw the value and signed up. It was mostly outbound, and some inbound of course. But I would say 80% of that was outbound.

1Mby1M Virtual Accelerator Investor Forum: With Hemant Mohapatra of Lightspeed Ventures (Part 3)

Hemant Mohapatra: We invested $60,000 in Oyo and then worked with the founder and built up a relationship. I saw them through multiple fundraising. They have raised more than a billion dollars now from the likes of SoftBank.

We have stayed together with the founder on not just capturing India’s opportunity but also expanding into China, Japan, UK, and now the US. It’s been a five-year journey.