HubSpot Counts on its API Strategy

According to a Grand View Research Report, the global digital marketing software market is estimated to grow 15% annually through to 2025. Cambridge, Massachusetts-based HubSpot (NYSE:HUBS) is a leading player in the inbound marketing campaigns segment that recently reported a strong quarter.

Featured Videos

Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 3)

Sramana Mitra: What is the process of customer acquisition? Where you reaching out to these customers? Were they reaching out to you? What was the inbound and outbound? What was the go-to-market strategy?

Matthew Elenjickal: For those early days, it was still outbound. You go through your Rolodex and some of the companies you work with in the past. You reach out to them and many of them saw the value and signed up. It was mostly outbound, and some inbound of course. But I would say 80% of that was outbound.

1Mby1M Virtual Accelerator Investor Forum: With Hemant Mohapatra of Lightspeed Ventures (Part 3)

Hemant Mohapatra: We invested $60,000 in Oyo and then worked with the founder and built up a relationship. I saw them through multiple fundraising. They have raised more than a billion dollars now from the likes of SoftBank.

We have stayed together with the founder on not just capturing India’s opportunity but also expanding into China, Japan, UK, and now the US. It’s been a five-year journey.

Video FAQs

Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 2)

Sramana Mitra: You said you did the startup right after your MBA. So did you then bootstrap it to launch this? Whom did you launch it with?

Matthew Elenjickal: I started the MBA program fully aware that I wanted to start a company. I was laying the foundation, if you will, when I was doing my MBA. I got a lot of free help. A lot of courses helped me really build a network of local venture capitalists. I got a lot of free money through competitions and stuff like that.

Will OpenText Launch an App Marketplace?

According to a Persistence market research report, the global enterprise information management solutions market is estimated to grow to $70 billion by 2025. Waterloo, Canada-based OpenText (Nasdaq: OTEX) is a leader in the market that has grown through acquisitions and a well-defined platform strategy.

1Mby1M Virtual Accelerator Investor Forum: With Hemant Mohapatra of Lightspeed Ventures (Part 2)

Sramana Mitra: So, it’s a $175 million fund. What stage? Is there a comfort zone in terms of investing?

Hemant Mohapatra: We come in early. We love series A and seed. Those are the two stages that are the most common. Last year, half of our investments were seed. Our check sizes range from $1 million to $3 million for a seed and all the way to $10 million for a very compelling team that has an idea.

Thursday, May 23 – 445th 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 445th FREE online 1Mby1M mentoring roundtable on Thursday, May 23, 2019, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.

If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.

You can learn more here and register to pitch or attend here. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

Scaling a Robust Enterprise Software Company from Chicago: FourKites CEO Matthew Elenjickal (Part 1)

This is a terrific case study of smart execution on a complex domain by an entrepreneurial team. Read on !

Sramana Mitra: Let’s go back to the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?

Matthew Elenjickal: I was born in the south of India in a state called Kerala. I did my undergrad in Chennai and then moved here to Chicago for grad school. I went to Northwestern and took Industrial Engineering and Management Science. It’s a two-year program.