Sramana Mitra: What was your analysis of the gap in MailChimp’s story where you could actually come in and do something?
Adam Robinson: What I had observed over the years is that people had success doing very narrow things. I’m sure you’ve heard of this guy Nathan Barry at ConvertKit. He has the perfect tool for bloggers. He went from zero to a million a month in 36 months.>>>
Avado is a $100M online learning company that focuses on group learning for enterprises. The discussion includes several exciting open problems that are ripe for new entrepreneurs to step in.
Sramana Mitra: Let’s start by introducing yourself as well as Avado to our audience.>>>
According to a recent Marketers Media report, the global helpdesk automation market is estimated to grow 33% annually to $11 billion by 2023. Earlier this month, Zendesk (NYSE: ZEN), a leading player in the market reported its second quarter results that were well received by the market.>>>
Adam Robinson: After hiring agencies to try do Facebook marketing, none of them worked because our product wasn’t good enough. It was only good enough for this uncompetitive channel. We had to do stuff that MailChimp isn’t doing. I didn’t want anything like the freemium model because they’re doing that.
The company which I cannot name got acquired. The acquirer chopped this partner business they had. They spent $50 million in building it. I wasn’t quite sure about the economics of it. After it got chopped, the guy who put it together reached out to me.>>>
Sramana Mitra: To be perfectly honest with you, I flatly turn down all of these requests.
Corbett Drummey: One of the cool things about Popular Pays is that although a brand can use our search tool and find an influencer, we also have an app where creators can view all the open gigs, and they can raise their hand. I’ll give a quick example.>>>
According to a recent report, the global security and vulnerability market is estimated to grow 10% through the year 2023. Earlier this month, Rapid7 (Nasdaq: RPD), a leading player in the industry, recently announced its second quarter results that surpassed all market expectations.>>>
Sramana Mitra: Can you pause a moment there and explain why you were able to deliver these enhanced open rates? What was the trick in that?
Adam Robinson: It wasn’t actually the rate. We just aimed for 50% more opens. We built an automation tool where we sent your campaign out. After sending the mails, a little window comes up where you can change the subject line.>>>
Entrepreneurs are invited to the 454th FREE online 1Mby1M mentoring roundtable on Thursday, August 29, 2019, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Everyone who registers will receive a recording of the event. Please share with any entrepreneurs in your circle who may be interested. All are welcome!