Sramana Mitra: You got your first customer in 2007. How much money did you put into this? John Rauscher: A few millions. Sramana Mitra: Right at the beginning, you put a few millions in the company, right away? John Rauscher: No, not right away. We stopped looking for customers when we understood that people didn’t
Sramana Mitra: Can you give an example of something that was not possible for a salesperson to do before you introduced your product into the process? John Rauscher: Let’s take an example of a financial adviser in a retail bank branch. Customers enter from time to time. You go to your bank and look for
Sramana Mitra: What role did you play in this company? There were other people who co-founded the company and you came in later? John Rauscher: Yes, I came in as the COO. Then, I became the CEO of the company. Sramana Mitra: When the company was sold to Oracle, you were running the company? John
Sramana: Do you have any beta customers for your marketing solution? Akli Adjaoute: We have not yet entered beta testing for our marketing product, but our marketing team is being assembled and we are putting together an initial list of potential beta customers. We know we also want to go into identity fraud.
Sramana: Brighterion today has a fraud detection product that has done well among banks. You have started working with [the Department of ] Homeland Security and healthcare fraud providers. Where do you take Brighterion from here? Akli Adjaoute: We have proved the fraud detection capability to the market. We have proven real-time artificial intelligence to
Sramana: Are you selling to financial companies only? Akli Adjaoute: No. We are working with Saffron Group, which owns a lot of European and U.S. companies. They are the top company for airport fingerprint technology. They are interested in doing the same type of real-time fraud prevention that we do with Mastercard. We are doing
Sramana: What happened with the company that you started as a PhD student? Akli Adjaoute: My biggest customers were French and European firms, as well as the military and some banks in France. The company grew to 62 people, and we made about $5 million of revenue per year.
Sramana: How was the newly designed system received by the doctors? Akli Adjaoute: It made a lot of news in France. For the first time there was a system that could react to data.