Sramana Mitra: In One Million by One Million, we are huge fans of the bootstrapping entrepreneurs. In fact, we have this mantra of Bootstrap first, Raise money later. We are very much in your camp in terms of the way we think about businesses. It’s not like we have anything against raising money but there’s
Sramana Mitra: How do you charge? Or Shani: We charge is take a percentage of the media spend. Sramana Mitra: You operate like an advertising agency essentially. Or Shani: Yes, a little bit. I think it might come up to the same numbers in terms of cost or percentage. At the end of the day, the
Sramana Mitra: In the example with the email system, you’re saying that you prefer to do all the delivery from your email marketing systems. You have a lot more control over the trial and error process. How do you control the Facebook system? You’re not going to be delivering those ads. Those ads are going
Sramana Mitra: Do you do this through your own email marketing system or do you interface with other email marketing systems and optimize as an add-on? Or Shani: We can do both. We usually prefer people sending things through us. It depends on the integration, process, and the state of the client, but we really
Sramana Mitra: Help us understand the how. I’m going to give you some scenarios and you tell me how your technology will take that scenario and optimize it. The first one is email marketing. Email marketing is one of the things that you optimize. We run email marketing campaigns on a regular basis. The platform
Sramana Mitra: Tell me a bit about what kind of customers you are working with. Take us through a few use cases of how your technology is being leveraged by our clients. Or Shani: We have clients in every size, shape, form, and language. Some are big Fortune 500-type companies and some others are small.
Andy Peart: A lot of the conversation so far has been in building individual artificially intelligent assistants and interfaces. I think the next step is going to be about how you can build an ecosystem of these natural language applications and get them to speak to each other. That’s the subject of a number of
Sramana Mitra: How many customers like Shell are you working with right now? What can we learn, trends wise, on who the early adopters are? Andy Peart: We have over 200 projects across a range of organizations. We tend to target larger organizations because they tend to be more advanced in their thinking and their