Thought Leaders in Artificial Intelligence: Stuart Wall, CEO of Signpost (Part 6)

Sramana Mitra: Tell me a bit about your company. You’re a venture-funded company. You’ve raised a substantial amount of money. How long have you been around? Stuart Wall: We launched in 2010. We, initially, were under a different business model. We pivoted to where we are now in 2012. Our investors are Google Ventures, Spark

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Thought Leaders in Artificial Intelligence: Stuart Wall, CEO of Signpost (Part 5)

Sramana Mitra: In terms of metrics, how many businesses have adopted this technology in your customers. Secondly, are there other competitors? Is there a broader adoption of this kind of technology that you’re seeing? Stuart Wall: In terms of total adoption, we have about 7,500 clients and a broader number of locations under those clients.

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Thought Leaders in Artificial Intelligence: Stuart Wall, CEO of Signpost (Part 4)

Stuart Wall: Even prospective employees look for your reviews before making a decision to apply. We think it’s really important. The only way to get a great reputation online is to know who your end customers are and ask them to share their feedback. We think we’re the best solution for that. Regardless of whether

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Thought Leaders in Artificial Intelligence: Stuart Wall, CEO of Signpost (Part 3)

Sramana Mitra: Given that, what does it take for you to sell? You probably have some large customers but you’re also selling to a lot of small businesses. Stuart Wall: Yes, we started with small. My first customer was my older sister who runs a pottery studio in Indiana. My grandmother and aunt are users.

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Thought Leaders in Artificial Intelligence: Stuart Wall, CEO of Signpost (Part 2)

Sramana Mitra: What you’re saying is that for all these decisions, which are often manual decisions working off a salesforce.com system or any other CRM system, you work with heuristics and logic such that your intelligent agent is making judgement calls on what actions need to be taken and actually triggering those actions directly?

Thought Leaders in Artificial Intelligence: Stuart Wall, CEO of Signpost (Part 1)

Virtual Marketing Assistant sounds like a dream. Signpost is making it real. This is a great story about a very promising company. Sramana Mitra: Let’s start with introducing our audience to Signpost. What do you do? What kind of customers do you work with? What trends do you align with? Stuart Wall: Signpost is an

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Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 7)

Sramana Mitra: In One Million by One Million, we are huge fans of the bootstrapping entrepreneurs. In fact, we have this mantra of Bootstrap first, Raise money later. We are very much in your camp in terms of the way we think about businesses. It’s not like we have anything against raising money but there’s

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Thought Leaders in Artificial Intelligence: Adgorithms CEO Or Shani (Part 6)

Sramana Mitra: How do you charge? Or Shani: We charge is take a percentage of the media spend. Sramana Mitra: You operate like an advertising agency essentially. Or Shani: Yes, a little bit. I think it might come up to the same numbers in terms of cost or percentage. At the end of the day, the

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