According to a report published last year, the global same day delivery market was expected to grow 21% annually to reach $20.36 billion by 2027. Several companies are trying to address the instant delivery requirements by setting up of micro fulfillment centers. But sustaining a profitable, and an attractive business model is appearing to be a challenge.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
CEO Carl Ryden and his co-founders had bootstrapped Precision Lender to over $10 million from North Carolina when we spoke in 2017. This is a superb story, including how the company has formulated an AI agent, Andi.
Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Carl Ryden: I was born in North Carolina. I grew up in eastern North Carolina in a little town called Goldsboro. Folks don’t know where that is. It’s about halfway between Raleigh and the coast. For folks who do know, I would later confess that I’m not really from Goldsboro. I’m from an area of a county that’s closest to Goldsboro, deep in the rural part of North Carolina.
Online purchase of make-up has never been easy. But with the pandemic, that sector has also accelerated its transition to the internet. Virtual try-ons have become easier with brands like Dior and Charlotte Tilbury allowing users to see the impact of their products over Zoom. Chanel too launched an app, Lipscanner, that allows people to try on different shades of lipstick on their own face using augmented reality. There are several other niche players who have entered the market, and are doing phenomenally well in the recent past.
>>>Sramana Mitra: It sounds to me like you have very large deals in your pipeline. At some level, $5 million may be the only money you need to build this business.
Timothy Menard: Absolutely. The mindset was to build a company and be revenue-generating. Having these large contracts that pay 90% of the contract value in the first year is significant.
Sramana Mitra: Oh my goodness. That is fantastic! You won’t be able to recognize the revenue, though but cash-wise, it’s incredible for business-building.
>>>According to a recent report, the global e-commerce fulfillment services market size is expected to grow at 9.5% CAGR from $86.5 billion in 2021 through 2030. The continued adoption of e-commerce is resulting in the increase in the number of online buyers, especially in emerging economies. While Amazon remains the giant in the space, smaller companies are focusing on improving their tech stack to offer advanced fulfillment capabilities to other organizations.
>>>Anupam Rastogi: I’ll talk about a more recent investment. They’re in the privacy space. They’re helping developers develop code that is more privacy-friendly. There are a lot of these regulations including GDPR in Europe where you need to be careful about what data is being stored, how it’s being stored and processes. Developers have to manually think about that.
This company has built a set of scanners to understand the privacy implications. That has a lot of intelligence around understanding what libraries are getting called. We co-led the seed round there. This was more in the pilot stage. We connected them to several people from our network who are close to the space, we sat through some of those meetings and got a good handle that this seemed like a wide need.
>>>Sramana Mitra: Santa Clara was the first that adopted your technology?
Timothy Menard: San Jose was first.
Sramana Mitra: Let’s go into the mechanics of how you built the company from a financial engineering point of view. The first grant was $250,000. You got a second grant because of the discussions with Santa Clara and San Jose.
>>>Janam Mehta, Partner at Campus Fund and Venture Investments at JSW Ventures, discusses the progress of the Indian startup ecosystem.
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