
Sergey Jakimov is Co-founder and Partner at LongeVC, a firm focused on the Longevity space. We discuss trends and opportunities in this sector full of whitespaces waiting for the entrepreneur’s magic touch.
Sramana Mitra: Give us a little bit of an introduction about your background as well as about LongeVC.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
In previous stories, we showed you how entrepreneurs bootstrapped with a paycheck and then got into Y Combinator with a validated business. With Blueprint Registry, we show you the same strategy in this conversation from 2017 as executed by Co-founder Nevin Shetty to get into Techstars. Blueprint Registry was acquired by David’s Bridal Inc. in 2018.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Nevin Shetty: I was born in Alabama but the first memory I have is of Saudi Arabia. I spent five years in Saudi Arabia. My dad is an aeronautical engineer. I grew up in an American compound in Riyadh and had an amazing childhood. Growing up, I remember my mom teaching English to some of the Saudi princes. I’d go over there and play with them. Then my dad moved and got a job at Boeing, so I moved to Seattle. Then I went to college at University of Washington at Seattle.
This video feature from The Verge covers the best of CES 2023 including the biggest announcements, names, and gadgets shown this year in Las Vegas. For this week’s posts, click on the paragraph links.
>>>Sramana Mitra: How do you compare with companies like Replicon?
Peter Coppinger: I don’t know Replicon. I have to check them out.
Sramana Mitra: I haven’t talked to them in a long time, but their pitch is similar to yours. I haven’t tracked them.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
When we spoke in 2015, Co-founder Jeff Frieden had bootstrapped Auction.com to about $180 million in revenue and profitability. Thereafter, he raised private equity financing and growth capital and ran a private company that was more than qualified to be a public Unicorn. The company had a legitimate revenue and profitability model that was scaling phenomenally well. Unlike many ‘funny money Unicorns’, this one was for real!
Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what kind of circumstances?
Jeff Frieden: I was born in Orange County, California and raised in Anaheim, California. It was right across the street from Disneyland. My mom and dad both worked at the Internal Revenue Service at Los Angeles after World War II.
Sramana Mitra: What marketing channels were producing for you?
Peter Coppinger: The referral was a nice slow burner that cost us nothing. We did affiliates. We did Google ads. It works,but there’s a point of saturation. It probably worked better years ago.
Sramana Mitra: It’s expensive now.
Peter Coppinger: The only one making money is Google. Deep integrations also worked.
>>>Sramana Mitra: Was there a section of the website where you had a lot of descriptions and keywords that Google organic was picking up.
Peter Coppinger: Nothing intentional. Today, Google has changed it so that the people with the deepest pockets win. You could be listed on page two or three of Google and still get traffic volume. Today, there’s a lot more customers. Every channel is saturated. We were lucky we started when we did.
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If you have been bootstrapping and think you are ready for investors, you need to learn how investors think. First, please study our free Bootstrapping course and the Investor Introductions page. Then, start looking for entrepreneur – investor fit. Today, I introduce you to Cindy Padnos, Illuminate Ventures.
Cindy Padnos, Founder and Managing Partner at Illuminate Ventures, discusses a topic that we’ve been highlighting recently: the need for multiple seed rounds as a way to bridge the Series A gap. You can listen to a podcast of our conversation here or watch the roundtable video below:

Sramana Mitra: Tell us about Illuminate Ventures. What is the focus of the firm? How big is the fund? What sized investments do you make?
Cindy Padnos: We’re on our third fund. It’s a $30 million fund. Our focus is exclusively in the enterprise or B2B category. We invest in startups that are SaaS business applications, cloud computing, mobile software targeted towards the enterprise.