In this post, we will be analyzing Micron as part of the series analyzing the major players in the iPhone’s component ecosystem. The 2-megapixel camera mounted on the back of the iPhone is powered by an imaging chip from Micron.
Micron Technology Inc. (NYSE: MU) with revenues of $5.3 billion in 2006 is one of the world’s leading manufacturers of semiconductor devices. Apart from CMOS image sensors, its core products include DRAM and NAND Flash memory. To reduce its exposure to the volatile DRAM market, it is expanding into specialty memory products, NAND Flash memory products, and CMOS image sensors. >>>
SM: How did you penetrate the market and get early traction?
EG: Word of mouth driven by a great and viral product and turbo charged with amazing PR.
SM: What stage are you at now? Revenue? Profitability? Traffic? Titles? Any other metrics you track?
EG: Blurb expects turnover between $5-10MM in 2007, its first full year of product availability. We are doubling in size every 4-5 months. >>>
SM: What was the market landscape like when you founded the company?
KR: When we founded the company in 2005, the BI market was pretty stagnant. Not much innovation had happened in that market in the prior 10 years. It was basically a lot of vendors selling expensive solutions that were difficult and time consuming to deploy, impossible to manage and maintain, and hard to use. Instead of focusing on trying to make their solutions simpler to use, each of the traditional BI vendors just kept adding more and more functionality. >>>
On July 12 last week, Info Edge (India) Ltd announced the launch of ‘Asknaukri.com’, which purports to be the first website of its kind in India. With this Naukri.com completes the circle around the concept of online career needs in India. (BOM: NAUKRI)
For the uninitiated, ‘Naukri’ in Hindi means job, and Naukri.com is the first Indian job portal and the flagship website of Info Edge. When Naukri.com was commercially launched in October 1997, it had 50 clients to speak of.
Today with a client base exceeding 25,000 companies, Naukri.com is considered as the largest job portal in India. With an inventory of over 9 million resumes – about 10,000 added daily for 82,000 job listings – it contributes 85% to company’s topline. Now, Asknaukri.com is a step in its quest to retain the top position by filling the much-needed gap of career guidance that job seekers look for. >>>
If you are trying to do a web PR campaign, you know you have to pitch to the bloggers. The good news is, bloggers are highly visible, easy to identify, and very reachable.
Entering the market is a new service that wants to identify people who are the most active members of various online communities, but not the anchor blogger. These are the people who comment a lot on blog posts, or post a lot of entries on message boards and news groups. They ask and answer questions on LinkedIn or Yahoo Answers. >>>
SM: What are your top target segments?
EG: We segment the market very broadly into Consumer/Prosumer and Professional.
Top segments within consumer/Prosumer are:
* photography books of all kinds including travel, fine art, compilations from photo enthusiast communities
* wedding (participant books)
* yearbooks, student/class books
* family histories
Top segments within Professional include: >>>
SM. Where did you get the idea for LucidEra? What is your domain experience in the Enterprise 3.0 business?
KR: The idea developed in two stages. First, when I ran my Business Intelligence consulting company many years, it became obvious that while Business Intelligence solutions were common in large enterprises, they were rare in small and midsize companies. So, I started focusing my efforts at Emergent on selling Business Intelligence solutions to the midmarket. My message was that if only large enterprises have BI solutions, then they have an unfair advantage over midmarket companies who had to “fly blind” because they had no easy way to get visibility into what’s going on in their company. >>>
Recently, Salesforce.com (Nasdaq: CRM), a hot company by any standard, lost a key executive to another company that is dramatically less hot or even interesting. Rene Bonvanie, whom Salesforce.com had recently hired to head up its super-critical AppExchange program, left for Serena Software.
Chances are, you have not heard of Serena Software, while you have most certainly heard of Salesforce.com. Let me enlighten you. Serena Software offers Application LifeCycle Management (ALM) products, and was bought in November 2005 by Private Equity firm Silverlake Partners. While Salesforce.com has created maximum excitement, Serena is a sleepy company, albeit with over 15,000 customers.
So why does a star executive like Bonvanie leave Salesforce.com for Serena? >>>