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Deal Radar 2008: Figleaves and Specialty e-Tail

Posted on Tuesday, Jan 29th 2008

(I want to preamble this piece by saying that when you read it, please don’t be surprised if Google AdSense starts pushing lingerie ads to you. It is not a very smart algorithm!)

Figleaves.com is the world’s largest online retailer of branded intimate apparel. It includes Aubade to La Perla to Zimmermann. Users can shop by brand, size, price, color, style or occasion. It has a ‘no hassle’ returns policy. It was started as Easyshop.co.uk in late 1998, is headquartered in London and employs over 220 people.

The Company stocks over 200 brands, which are shipped to over 80 countries. It recently won the Best Online Customer Service category at the 2007 People in Retail Awards. The Company has over 800,000 customers, mainly women in the 25 – 50 age range, spending an average of £60 per transaction.

According to Library House, Figleaves.com has raised an undisclosed amount from Kreos Capital in June 2007. It has not been confirmed.

Revenue has grown from £1.2 million (2001) to £25 million (June 2007). 20% of revenues come from the US with the majority coming from the UK.

The UK business is operating at break-even but due to investments in its US business the company is making a small loss but was expected to break-even by the second half of 2007. Figleaves.com recorded 32% growth during Christmas 2007 y-o-y.

Figleaves.com has an Alexa traffic rank of 14,527. Compete estimates Figleaves.com unique US visitors to be over 273,571 in December 2007. On an average a user spends 6:24 minutes on Figleaves.com and views 15.5 pages in the US. Figleaves.com’s UK site attracts over 2 million visitors a month. In the US Figleaves partners with Amazon for pick, pack and ship.

With growth estimated at 20% – 30% per annum over the next five years the company is a good acquisition target for Amazon. It could also be an interesting one for Zappos, which we discussed yesterday.

This segment is a part in the series : Deal Radar 2008


. MyStrands is MyChoice
. Kayak Consolidates Travel
. Trulia Can Consolidate Real Estate
. Girls Like Stardoll
. LinkedIn Should Roll-Up Jobs
. Zillow
. TheFind
. Wize Ranks Products
. Retrevo
. Piczo Picture Perfect
. Xanga Losing Steam?
. hi5 Going Strong
. Bill Me Later - Blessed by Amazon
. Takkle Tackling Socially
. Amie Street and the Twenty First Century Renaissance
. eHarmony Replacing Yenta
. Zappos Wants to be Amazon When it Grows Up
. Figleaves and Specialty e-Tail
. Twitter Gaining Momentum
. Tagged In Exit Freeze Danger Zone?
. Digg - Packaging news
. Facebook Woes Coming?
. PlayFirst Plays Casual Games Well
. Kosmix+Adify - Potential Google Challenger
. Travel Ad Network Executing Flawlessly
. Adap.tv Trying to Tackle the Video Ad Problem
. Groople, Interesting Use of Context
. Lucidera
. InsideView's Clever Maneuvering
. Seeking Alpha
. Adify's Market Taking Time to Develop
. Glam Media's Fashion Forays
. Federated Media Needs to Focus
. GigaOM
. TechCrunch
. Yelp
. Slide
. Elance
. oDesk
. SKS Microfinance
. TutorVista
. Seventymm
. Cleartrip
. Yatra
. MakeMyTrip
. Intacct
. Genius
. Xactly
. Jigsaw
. Comcast Buys Plaxo
. Encover
. PayCycle
. Bill.com
. Daptiv
. Inform
. PayScale
. Joost
. VideoEgg
. Mercado
. AKQA
. YuMe
. BitTorrent
. Geni
. Blurb
. Mimosa Systems
. Metaweb
. Brightcove
. Revver
. Cake Financial
. Mint
. Powerset
. UpTake
. PaidContent
. Mixpo
. Biz360
. Sabrix
. Coremetrics
. Revision3
. Care.com
. Appirio
. Metacafe
. Pandora
. Hulu
. Fabrik
. Flock
. Wetpaint
. ID Analytics
. Ning
. Telanetix
. Dimdim
. ON24
. Veodia
. Jive Software
. Realtime Worlds
. GirlSense
. LifeSize
. Grockit
. Playfish
. Nurien
. NTR Global
. AmberPoint
. Trion World Network
. PrimeSense
. Verticals onDemand
. Gaia Interactive
. PubMatic
. Mahalo
. Akoha
. Sportgenic
. IVT
. Turbine
. ImageSpan
. Entrepreneur Journeys
. Aggregate Knowledge
. Fliqz
. Elastra
. Challenge Games
. PivotLink
. iForem
. TopTenREVIEWS.com
. Operational Memory LLC,Raleigh, North Calorina
. FeedRoom
. GameDuell
. Fotolia
. EchoSign
. Mevio
. Local Marketers
. Baynote
. BlogHer
. Passenger
. Mobixell
. Wigix
. ExpertCEO
. Zyrion
. Archer Technologies
. SunRun
. NewsGator
. PermissionTV
. Creative Water Solutions
. Carbonetworks
. WiZiQ
. Regent , Frederick,Marryland
. ClickCare
. Studywiz Spark
. Saki Seat
. ShiftWise
. Neulio
. Revolabs

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Sramana,

Bonjour from Paris!

Another company you may wish to track is As Seen On Screen in the UK. They are listed on AIM ( http://ir.asos.com/ ) http://www.asos.com

They have been on a tear lately and have 2.6 million monthly shoppers and 1.7 million registered users.

Figleaves + ASOS = a more attractive buy for one of the big retailers or Amazon IMHO

ASOS Chariman is Lord Ali ( Elizabeth Murdochs founding partner in her media company – I think ) and CEO is Nick Robertson, brother of Monaco based Nigel Robertson (Bluestar Capital – a “shell of shells” also listed on AIM). You may recall the name Nigel Robertson of Scoot.com fame which he sold off just before the bubble burst circa. 2000. I think, ASOS has a great team.

I would like to strike up a brainstorming thread with you on my pet (an professional) focus, Cause 3.0 – Web 3.0 for Good!

I am interested in developing and harnessing the sweet spot at which Charity and Capitalism, Converge. Kindly ping me on email when time permits.

Alexander

Alexander Ainslie Wednesday, January 30, 2008 at 3:16 AM PT