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Deal Radar 2008: Retrevo

Posted on Tuesday, Jan 15th 2008

For the moment, this will be my last Vertical Search Engine on the deal radar, while we turn the spotlight onto other segments. We have discussed TheFind and Wize. Today we will take a look at Retrevo, another shopping search engine. We had profiled Vipin Jain, CEO Retrevo last year.

Retrevo is a product review search service that makes finding, buying and using electronics fun. The site’s real-time independent web service aggregates, comprehends and summarizes important information on electronics products and presents answers in easily digestible and actionable form that average consumers can use.

The site analyzes over 40 different electronics categories, hundreds of thousands of products, millions of facts and millions of user and expert reviews from thousands of publisher sites, user reviews, blogs, forums and more.

In February 2006, Retrevo raised a Seed Round of $700,000 from Alloy Ventures. In December 2006, the site raised $3.2 million in Series A Round of financing from Alloy Ventures and Norwest Venture Partners.

Retrevo earns cost-per-click revenue for driving leads to consumer electronics retailers. CPC is in the 20c to $1 range, and it varies by network and by category. Branded advertisement is also part of its business model. The Company expects to be profitable by the end of 2008.

Retrevo is a good acquisition target for eBay or Amazon. By acquiring Retrevo, eBay, especially, can cut down on both its customer acquisition cost and dependency on Google, and offer a better shopping experience.

Retrevo is different from other shopping sites as it helps consumers both before and after a transaction is completed. Imagine, you buy something on eBay, and powered by Retrevo, eBay brings to you personalized after-sales support, so to speak!

I have harped enough now, on eBay’s need to buy some of these experiential search engines and shopping sites. I sincerely hope that eBay sees the brand enhancement potential of these technologies, instead of being clueless and boring over extensive periods of time!

This segment is a part in the series : Deal Radar 2008


. MyStrands is MyChoice
. Kayak Consolidates Travel
. Trulia Can Consolidate Real Estate
. Girls Like Stardoll
. LinkedIn Should Roll-Up Jobs
. Zillow
. TheFind
. Wize Ranks Products
. Retrevo
. Piczo Picture Perfect
. Xanga Losing Steam?
. hi5 Going Strong
. Bill Me Later - Blessed by Amazon
. Takkle Tackling Socially
. Amie Street and the Twenty First Century Renaissance
. eHarmony Replacing Yenta
. Zappos Wants to be Amazon When it Grows Up
. Figleaves and Specialty e-Tail
. Twitter Gaining Momentum
. Tagged In Exit Freeze Danger Zone?
. Digg - Packaging news
. Facebook Woes Coming?
. PlayFirst Plays Casual Games Well
. Kosmix+Adify - Potential Google Challenger
. Travel Ad Network Executing Flawlessly
. Adap.tv Trying to Tackle the Video Ad Problem
. Groople, Interesting Use of Context
. Lucidera
. InsideView's Clever Maneuvering
. Seeking Alpha
. Adify's Market Taking Time to Develop
. Glam Media's Fashion Forays
. Federated Media Needs to Focus
. GigaOM
. TechCrunch
. Yelp
. Slide
. Elance
. oDesk
. SKS Microfinance
. TutorVista
. Seventymm
. Cleartrip
. Yatra
. MakeMyTrip
. Intacct
. Genius
. Xactly
. Jigsaw
. Comcast Buys Plaxo
. Encover
. PayCycle
. Bill.com
. Daptiv
. Inform
. PayScale
. Joost
. VideoEgg
. Mercado
. AKQA
. YuMe
. BitTorrent
. Geni
. Blurb
. Mimosa Systems
. Metaweb
. Brightcove
. Revver
. Cake Financial
. Mint
. Powerset
. UpTake
. PaidContent
. Mixpo
. Biz360
. Sabrix
. Coremetrics
. Revision3
. Care.com
. Appirio
. Metacafe
. Pandora
. Hulu
. Fabrik
. Flock
. Wetpaint
. ID Analytics
. Ning
. Telanetix
. Dimdim
. ON24
. Veodia
. Jive Software
. Realtime Worlds
. GirlSense
. LifeSize
. Grockit
. Playfish
. Nurien
. NTR Global
. AmberPoint
. Trion World Network
. PrimeSense
. Verticals onDemand
. Gaia Interactive
. PubMatic
. Mahalo
. Akoha
. Sportgenic
. IVT
. Turbine
. ImageSpan
. Entrepreneur Journeys
. Aggregate Knowledge
. Fliqz
. Elastra
. Challenge Games
. PivotLink
. iForem
. TopTenREVIEWS.com
. Operational Memory LLC,Raleigh, North Calorina
. FeedRoom
. GameDuell
. Fotolia
. EchoSign
. Mevio
. Local Marketers
. Baynote
. BlogHer
. Passenger
. Mobixell
. Wigix
. ExpertCEO
. Zyrion
. Archer Technologies
. SunRun
. NewsGator
. PermissionTV
. Creative Water Solutions
. Carbonetworks
. WiZiQ
. Regent , Frederick,Marryland
. ClickCare
. Studywiz Spark
. Saki Seat
. ShiftWise
. Neulio
. Revolabs

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This was a great series, thanks. Since this is your last post, I wanted to comment about Buzzillions.com, a competing product review site to Retrevo and Wize.com who recently secured an additional $15 million in funding led by Lehman Brothers Venture Partners.

Buzzillions, like Wize.com offers product reviews which they aggregate from a number of client sites including REI.com and Staples.com. PowerReviews, the parent company to Buzzillions, offers online retailers free product review solutions for their own sites, and in return PowerReviews aggregates this review data and lists it on their own consumer portal Buzzillions.com.

A unique feature is their ability to identify a ‘Verified Buyer,’ essentially a reviewer who can be verified to have actually purchased the product to help keep reviews unbiased and real.

Buzzillions also offers a tag based approach in which a user can narrow down their search by clicking on tags describing the best uses, pros, cons, and user-profile to help find the user most relevant to their needs.

I work for PowerReviews/Buzzillions.com as an analyst

Shammara Tuesday, January 15, 2008 at 4:18 PM PT