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Deal Radar 2008: TheFind

Posted on Friday, Jan 11th 2008

We profiled Siva Kumar, CEO of, a discovery shopping search engine last year. This is yet another vertical search engine optimized for visual merchandising oriented lifestyle products.

In July 2007, TheFind raised $15 million in a third round of funding from Bain Capital Ventures, Ignition, Lightspeed and Redpoint. It had previously raised $11 million in two rounds ($7 million in Series A & $4.5 million in Series B) from Cambrian Ventures, Lightspeed and Redpoint.

TheFind is expected to hit profitability in early 2008. The company partners with women’s vertical network Glam Media to deliver both advertising and content. The site commands CPMs of $5-$10.

TheFind, in partnership with PayPal, has also launched a new shopping search engine built specifically to enable consumers to browse products exclusively from merchants who accept PayPal payments.

Post the holidays, TheFind now has a little over 50k unique visitors per day. Its patent pending “Product Ranking Engine” crawls over 500,000 stores to find over 170 million products. The site attracts largely women shoppers (70%) typically between ages 25 to 45. Average sessions last 6.5 to 7 minutes and involves 3-4 searches and 5+ page views.

TheFind acquired women’s fashion shopping site in August 2007. The acquisition will provide with a larger female audience and more high-fashion products. However, TheFind itself is an acquisition target for eBay or Amazon. By acquiring TheFind, eBay, especially, can cut down on both its customer acquisition cost and dependency on Google, and offer a nice shopping experience instead of the current sloppy one.

My favorite element of TheFind’s user experience is the ability to “find other products like this” based on rather sophisticated image search and matching technology. In other words, you can scout for more products like that navy blue Giorgio Armani jacket you liked … really cool!

This segment is a part in the series : Deal Radar 2008

. MyStrands is MyChoice
. Kayak Consolidates Travel
. Trulia Can Consolidate Real Estate
. Girls Like Stardoll
. LinkedIn Should Roll-Up Jobs
. Zillow
. TheFind
. Wize Ranks Products
. Retrevo
. Piczo Picture Perfect
. Xanga Losing Steam?
. hi5 Going Strong
. Bill Me Later - Blessed by Amazon
. Takkle Tackling Socially
. Amie Street and the Twenty First Century Renaissance
. eHarmony Replacing Yenta
. Zappos Wants to be Amazon When it Grows Up
. Figleaves and Specialty e-Tail
. Twitter Gaining Momentum
. Tagged In Exit Freeze Danger Zone?
. Digg - Packaging news
. Facebook Woes Coming?
. PlayFirst Plays Casual Games Well
. Kosmix+Adify - Potential Google Challenger
. Travel Ad Network Executing Flawlessly
. Trying to Tackle the Video Ad Problem
. Groople, Interesting Use of Context
. Lucidera
. InsideView's Clever Maneuvering
. Seeking Alpha
. Adify's Market Taking Time to Develop
. Glam Media's Fashion Forays
. Federated Media Needs to Focus
. GigaOM
. TechCrunch
. Yelp
. Slide
. Elance
. oDesk
. SKS Microfinance
. TutorVista
. Seventymm
. Cleartrip
. Yatra
. MakeMyTrip
. Intacct
. Genius
. Xactly
. Jigsaw
. Comcast Buys Plaxo
. Encover
. PayCycle
. Daptiv
. Inform
. PayScale
. Joost
. VideoEgg
. Mercado
. YuMe
. BitTorrent
. Geni
. Blurb
. Mimosa Systems
. Metaweb
. Brightcove
. Revver
. Cake Financial
. Mint
. Powerset
. UpTake
. PaidContent
. Mixpo
. Biz360
. Sabrix
. Coremetrics
. Revision3
. Appirio
. Metacafe
. Pandora
. Hulu
. Fabrik
. Flock
. Wetpaint
. ID Analytics
. Ning
. Telanetix
. Dimdim
. ON24
. Veodia
. Jive Software
. Realtime Worlds
. GirlSense
. LifeSize
. Grockit
. Playfish
. Nurien
. NTR Global
. AmberPoint
. Trion World Network
. PrimeSense
. Verticals onDemand
. Gaia Interactive
. PubMatic
. Mahalo
. Akoha
. Sportgenic
. Turbine
. ImageSpan
. Entrepreneur Journeys
. Aggregate Knowledge
. Fliqz
. Elastra
. Challenge Games
. PivotLink
. iForem
. Operational Memory LLC,Raleigh, North Calorina
. FeedRoom
. GameDuell
. Fotolia
. EchoSign
. Mevio
. Local Marketers
. Baynote
. BlogHer
. Passenger
. Mobixell
. Wigix
. ExpertCEO
. Zyrion
. Archer Technologies
. SunRun
. NewsGator
. PermissionTV
. Creative Water Solutions
. Carbonetworks
. WiZiQ
. Regent , Frederick,Marryland
. ClickCare
. Studywiz Spark
. Saki Seat
. ShiftWise
. Neulio
. Revolabs

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Good site !!

Though vertical search is the future, I feel the product search is a crowded market.

Not sure of the revenue opportunities for apart from Advertising. If the website intends to be a Google i.e., the one stop for product search, it needs to be insanely accurate in the information it provides. This is currently lacking in the website I feel. I searched for some electronics products and prices quoted in the site were not accurate or old information (though it must be just a matter of tweaking the algorithm I feel)

Froogle failed with kind of same issues. I hope does not go that way

Balaji Friday, January 11, 2008 at 2:24 PM PT

[…] Trulia Can Consolidate Real Estate, Girls Like Stardoll, LinkedIn Should Roll-Up Jobs, Zillow, TheFind, Wize Ranks Products, RetrevoFor the moment, this will be my last Vertical Search Engine on the […]

Deal Radar 2008: Retrevo - Sramana Mitra on Strategy Tuesday, January 15, 2008 at 10:41 AM PT