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Deal Radar 2008: Xanga Losing Steam?

Posted on Thursday, Jan 17th 2008

Xanga is a free Web-based service that hosts weblogs, photoblogs, videoblogs, audioblogs, and social networking profiles and is popular around the globe. It is packed with features and is one of the easiest ways to get a blog up and running. It also has a real community feel to it. Xanga Setup Wizard has made creating a blog very simple. The site is targeted towards teenagers. Xanga users are referred to as “Xangans”.

Xanga has an impressive set of tools which allow users to customize their blogs. Xanga has very good personalization features and the colorful templates are appealing. The software behind Xanga is considered easier than Blogger and Typepad, although, from what I can tell, “adults” don’t use it.

The site earns revenues from advertisements. It also has a premium blogging service for which it charges $4 per month to $25 for a 12-month subscription. Lifetime subscription fee is $100.

Xanga has been losing out to WordPress, Blogger and Typepad in the blogging space and to MySpace, Facebook, Bebo, Imeem, etc. in the social networking space. Xanga’s unique visitors in the US fell 49% from over 5.9 million users in October 2006 to just over 3 million uniques.

Xanga, however, is a good acquisition target for Viacom and Walt Disney as these companies have a teen focus. Both these companies can leverage the Xanga platform to integrate with their programming, as well as other online platforms.

Xanga, on its own, will not be that successful, but integrated within a strong media house, it could easily regain its momentum.

This segment is a part in the series : Deal Radar 2008

. MyStrands is MyChoice
. Kayak Consolidates Travel
. Trulia Can Consolidate Real Estate
. Girls Like Stardoll
. LinkedIn Should Roll-Up Jobs
. Zillow
. TheFind
. Wize Ranks Products
. Retrevo
. Piczo Picture Perfect
. Xanga Losing Steam?
. hi5 Going Strong
. Bill Me Later - Blessed by Amazon
. Takkle Tackling Socially
. Amie Street and the Twenty First Century Renaissance
. eHarmony Replacing Yenta
. Zappos Wants to be Amazon When it Grows Up
. Figleaves and Specialty e-Tail
. Twitter Gaining Momentum
. Tagged In Exit Freeze Danger Zone?
. Digg - Packaging news
. Facebook Woes Coming?
. PlayFirst Plays Casual Games Well
. Kosmix+Adify - Potential Google Challenger
. Travel Ad Network Executing Flawlessly
. Trying to Tackle the Video Ad Problem
. Groople, Interesting Use of Context
. Lucidera
. InsideView's Clever Maneuvering
. Seeking Alpha
. Adify's Market Taking Time to Develop
. Glam Media's Fashion Forays
. Federated Media Needs to Focus
. GigaOM
. TechCrunch
. Yelp
. Slide
. Elance
. oDesk
. SKS Microfinance
. TutorVista
. Seventymm
. Cleartrip
. Yatra
. MakeMyTrip
. Intacct
. Genius
. Xactly
. Jigsaw
. Comcast Buys Plaxo
. Encover
. PayCycle
. Daptiv
. Inform
. PayScale
. Joost
. VideoEgg
. Mercado
. YuMe
. BitTorrent
. Geni
. Blurb
. Mimosa Systems
. Metaweb
. Brightcove
. Revver
. Cake Financial
. Mint
. Powerset
. UpTake
. PaidContent
. Mixpo
. Biz360
. Sabrix
. Coremetrics
. Revision3
. Appirio
. Metacafe
. Pandora
. Hulu
. Fabrik
. Flock
. Wetpaint
. ID Analytics
. Ning
. Telanetix
. Dimdim
. ON24
. Veodia
. Jive Software
. Realtime Worlds
. GirlSense
. LifeSize
. Grockit
. Playfish
. Nurien
. NTR Global
. AmberPoint
. Trion World Network
. PrimeSense
. Verticals onDemand
. Gaia Interactive
. PubMatic
. Mahalo
. Akoha
. Sportgenic
. Turbine
. ImageSpan
. Entrepreneur Journeys
. Aggregate Knowledge
. Fliqz
. Elastra
. Challenge Games
. PivotLink
. iForem
. Operational Memory LLC,Raleigh, North Calorina
. FeedRoom
. GameDuell
. Fotolia
. EchoSign
. Mevio
. Local Marketers
. Baynote
. BlogHer
. Passenger
. Mobixell
. Wigix
. ExpertCEO
. Zyrion
. Archer Technologies
. SunRun
. NewsGator
. PermissionTV
. Creative Water Solutions
. Carbonetworks
. WiZiQ
. Regent , Frederick,Marryland
. ClickCare
. Studywiz Spark
. Saki Seat
. ShiftWise
. Neulio
. Revolabs

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[…] LinkedIn Should Roll-Up Jobs, Zillow, TheFind, Wize Ranks Products, Retrevo, Piczo Picture Perfect, Xanga Losing Steam?, hi5 going strongLast week we took a look at Xanga and today we will take a look at hi5, another […]

Deal Radar 2008: hi5 going strong - Sramana Mitra on Strategy Sunday, January 20, 2008 at 12:33 AM PT

Xanga used to be splendidly interactive for creative bloggers young and older. The appeal of Xanga for those over 35 has been dwindling over the last two years, which is, admittedly, due to its focus on an adolescent format, thus disregarding more mature blogging efforts. Xanga does not encourage the creativity it used to, but is geared now to the cliche of celebrity dumbing down.

Out of 40 subscriptions on my own site started in 2003, at least 30 have not written on xanga for well over a year and a half. This would not include that out of the original 65, 25 have opted out of Xanga altogether.

I, myself, have been exploring more interactive, more philosophical/creative communities such as Gaia and Blogger. Then, again, life beyond the internet is, by virtue of reality, more rewarding in the end.

Lillianne Wednesday, October 8, 2008 at 11:42 AM PT

There’s other ways for Xanga to get back on track.

Joel Sunday, March 7, 2010 at 9:12 AM PT