Rohit has effectively used the Bootstrapping Using Services technique to bootstrap an AI-Powered Enterprise Security venture to mid eight figure revenues. In that process, he has turned down offers for Venture Capital. I believe, in Artificial Intelligence and Machine Learning, currently, Bootstrapping Using Services is one of the best ways to find problems to solve and build successful companies.
>>>Ransomware is a key Cyber Security challenge that drives enterprises and governments crazy. John has built a very interesting company to address this problem with a unique approach and lots of patented Intellectual Property. In this case study, you will also learn a lot about Go To Market Strategy through Firmware.
Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised? What kind of background?
>>>Sramana Mitra: What were the components of the full authentication?
Deepak Gupta: We did a user name and password with social login. We were managing the full login and registration. Pretty much the whole element of login, registration, forgot password, and user activation.
Sramana Mitra: Were you still just within the Drupal ecosystem?
>>>Sramana Mitra: In what timeframe did you zero in on the pricing model?
Deepak Gupta: We did experiments on pricing. After 9 to 12 months, we got to a decent pricing model.
Sramana Mitra: Can you talk about those experiments? What was working and not working?
>>>Sramana Mitra: What did you get done in those few months when you still had the job?
Deepak Gupta: At the beginning, there was a little hesitation whether the product was going to work. As soon as we launched, we started getting customers. Customers started asking questions. In those few months, I saw that there is a big need for this product.
>>>Deepak tells a textbook story of a developer turned entrepreneur. He and his cofounder started by bootstrapping with a paycheck, validated the hypothesis, and then quit their jobs. We love stories like this, as you know.
Sramana Mitra: Tell me where you’re from, born, raised. What kind of background?
>>>Sramana Mitra: We’ve talked about the who. What happens in the what? I’m doing this manually. I don’t have a big system like yours protecting me. I do have enough experience to know that this doesn’t make sense. I check the email address. Then I check the offer, eyeball, and pass. What are the heuristics of the what?
Eyal Benishti: Just to be clear, with AI, ML, and the new way of doing things, humans will always be part of the solution. With a solution like IRONSCALES, AI can do 99% of the job. It can do very impressive things when it comes to prediction and predicting things that it has never seen before.
>>>We all understand Phishing. Eyal has built a fast-growth company addressing this ubiquitous nuisance.
Sramana Mitra: Tell us about yourself and IRONSCALES.
Eyal Benishti: I’m the Founder and CEO of IRONSCALES. We mitigate the risk of email phishing that businesses face today. We offer simplicity and speed for accelerated visibility for all types of phishing attacks especially those that get past traditional security. We are the fastest-growing email security today. We know how to harness the power of the cloud.
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