CISOs are flooded with Cyber Security Vendors trying to sell them solutions. What are they looking for?
This and other topics are kicked around in this insightful interview.
Sramana Mitra: Let’s start with introducing our audience to yourself as well as TrapX.
Greg Enriquez: I’m the CEO of TrapX Security. TrapX is a security technology provider and services. We provide deception technology and assist enterprises in providing a duplicate of their real network. We provide a shadow network or deception technology in their environment so they can fool attackers and protect themselves from threats in the cyber environment. >>>
A recent MarketsandMarkets report projects the global cybersecurity market to grow 10% annually from $106.32 billion this year to $170.21 billion by the year 2020. The researcher reveals that while North America will be the largest market for the industry, the growth will actually be driven by the Latin American and Asia Pacific markets. Billion Dollar Unicorn club member Rapid7 is a recently listed player in this industry.
Massive cloud adoption has added tremendous velocity to the speed at which business is done these days. However, it has also opened up security gaps. Listen to serial entrepreneur Pravin Kothari’s perspective on the subject.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company.
Pravin Kothari: I’m the founder and CEO of CipherCloud. CipherCloud is a cloud security company. It’s focused on helping enterprise customers adopt cloud in a secure way. We allow our customers to get more visibility and more control over their cloud adoption.
Sramana Mitra: Let’s take it from an ecosystem point of view. Could you map the ecosystem for us with a slightly high level perspective so that we can figure out where you’re positioning yourselves in that general landscape? >>>
Click fraud in online advertising is a huge issue. This interview explore the subject in some depth.
Sramana Mitra: Let’s start by introducing our audience to yourself as well as to eZanga.
Rich Kahn: I’m CEO and co-founder of eZanga.com. We’ve been an online marketing firm for the past 12 years. I’ve actually been in the space for more than two decades. With eZanga.com, we’ve been focusing heavily on click traffic. We’re driving traffic to people’s websites. More recently, we’ve gotten into the call space as well. One of our key focus is making sure that traffic coming through our network is clean for our clients so they don’t have to deal with fraudulent traffic issues when buying traffic from us.
Sramana Mitra: Is there a lot of fraudulent traffic that comes in through these clicks?
Rich Kahn: The whole Internet, as a whole, has a lot of fraudulent traffic floating around including some of your best sources like Google and Yahoo!. They all have issued with fraudulent traffic for a number of reasons. We can get into some technical reasons later. Everybody is dealing with some level of fraud. Depending on the source that you read, it’s typically around a third of the traffic on the Internet. >>>
Cyber Security is becoming a bigger threat every day. Every website and app is exposed, vulnerable. This discussion explores the topic in depth, and offers pointers to open opportunities for entrepreneurship.
Sramana Mitra: Let’s start with introducing our audience to yourself as well as WhiteHat.
Craig Hinkley: I’m the CEO of WhiteHat Security. WhiteHat Security is a company that helps customers develop secure software. We’ve been around since 2002. We were the first company who really helped incubate and develop the web application security market. We’re a company of 300 plus employees. We’re headquartered out of Santa Clara with offices in Houston, Pittsburgh, and Belfast, Northern Ireland.
Sramana Mitra: How many customers do you have and what’s the revenue level of the company? >>>