Sramana Mitra: Very interesting. Can you sketch for us a bit of the progression of the business? How many brands did you book as customers in 2006? How many in 2007 and so on? Jared Shusterman: I don’t know the exact number. Today, we’re a little over 60 brands that are powering over 60,000 or
Sramana Mitra: When did you get your first manufacturer customer? Jared Shusterman: We got the first one who really helped us understand the beauty of the model in December. Sramana Mitra: December of 2006? Jared Shusterman: No, 2005. That’s how we discovered that this was a much more interesting model than the original model that I
Sramana Mitra: What’s the next major milestone? Put this in chronological order for me. Where are we now? Jared Shusterman: We are going into December 2005. I was fortunate enough to be introduced to a jewelry manufacturer. I talked about what I was doing in terms of building marketing programs. He said, “Interesting. I like
Sramana Mitra: What is the next inflection point or strategic move that you made that gave you the next level of growth? Ryan Farley: We didn’t expand markets because we wanted to focus on the core customer experience. The following spring, we went to a total of eight cities. All winter was spent in recruiting
Sramana Mitra: What prompted you to go dig into jewelry? What was the trigger for jewelry? Jared Shusterman: We had a family friend who who was a consultant for jewelry retailers. I was lucky enough to spend some time with him and actually attended a show with him. I was able to speak to a
Sramana Mitra: Did you raise funds at the Techstars demo day or did you raise funds afterwards? Ryan Farley: Most of it was afterwards. We pieced together a round of a lot of individual angel investors. We didn’t have any VC funds in the million-dollar round. One of the 20 angel investors came from demo
SproutLoud CEO Jared Shusterman shared his wonderful bootstrapping story with me in 2017. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Jared Shusterman: I was born in Miami, Florida. I’m one of the few South Florida natives.
Sramana Mitra: You were doing Tech Stars in Austin? Ryan Farley: Yes. We were with 10 other companies that were all just incredible. It was something that we hadn’t seen before within entrepreneurial circles. We felt like, “How the heck did we get in?” The program was an awesome experience. Sramana Mitra: What did you