SM: Where did you get the idea for your current venture? What is your domain experience in the segment? YB: Like any other consumer out there, I had a hard time finding relevant and updated support information for my products, and therefore decided to create this site. As for experience in the industry, I have
How often have you bought a new DVD Player, and have had difficulty making it work with your existing TV set-up? In our Entrepreneurship Case Studies series, this week, we talk with Yaniv Ben-Saadon, founder and CEO of Fixya, a community site focused on providing after sales technical support on consumer products. SM: Please describe
SM: Describe some of your team building experiences. Is your management team complete now? SS: Our management team is more or less complete. With that said, I’m always looking to add 1-2 more people. From a people perspective, I am constantly looking at roles to fill in to support the growth of the company. At
SM: What stage are you at now? Revenue? Profitability? Traffic? Customers? SS: We’re at a very good stage. We have more than 600 global organizations in publishing, technology, life sciences, government, and financial services that rely on us. These are large companies that have a need for our solutions, such as Business Objects, Cisco Systems,
SM: How big is the market? How do you calculate TAM? What is your business model? SS: When looking at adoption of broadband worldwide, combined with the need for global communications, the TAM is large. Over the last few years, we have seen webcasting emerge as a key tactic for corporate marketing initiatives and lead
SM. Where did you get the idea for your current venture? What is your domain experience in the segment? SS: When I joined ON24 in 1998, we had 2-3 people. We were using streaming audio and video but the business model had not been developed. I saw that as an opportunity because streaming was in
SM: Please describe your personal background : Family, upbringing, early career, etc. leading up to this venture. SS: I grew up in New Delhi, India and my dad was a senior military officer. We had a lot of change every two years as we moved from place to place. This taught me how to make
SM: How big is the market? How do you calculate TAM? What is your business model? UM: One way to calculate TAM is by the money available to spend today on sales intelligence. This includes licenses to database information, such as Hoover’s. There’s about $5-10 billion spent today on this in the US market alone.