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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 9)

Posted on Tuesday, Nov 6th

SM: Any other takeaways you would like to share? RL: I think getting the team right is really important. SM: Do you have an executive team in place now? RL: I hired a woman early on to be the VP of Operations and Customer Service. She is from PayPal and worked on payments. She had

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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 8)

Posted on Monday, Nov 5th

SM: To date, you have primarily been building the product. How do you feel about what you have accomplished in this aspect? RL: I think we have done well in that phase. I am pretty satisfied with the progress. SM: Now you have seen two businesses with a similar focus, with a sweet spot in

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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 7)

Posted on Sunday, Nov 4th

SM: How do you recruit customers? RL: A number of ways. The Web-based marketing techniques out there have worked very well for PayCycle. Search engine optimization, search engine marketing are all things we are doing here as well. We are just in the beginning of working on that. SM: What are the keywords people have

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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 6)

Posted on Saturday, Nov 3rd

SM: Do you have Cashview integrated with QuickBooks? RL: It is integrated with both QuickBooks desktop software and their online software. We also do general entries for other accounting applications and we will continue to do integration with other accounting applications as we grow. SM: What is the size of the businesses that use this

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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 5)

Posted on Friday, Nov 2nd

SM: More of an ADP model, or really an effective SaaS model. RL: Yes, and ADP has not actually adopted to the Web. The powers of having the data remotely stored; the power of having multiple people access it; the powers of having multiple people update it without telling your customer and having one version

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Eric Benhamou: The Saga Of Palm (Part 14)

Posted on Thursday, Nov 1st

SM: This has been a very interesting discussion. Anything else you would like to add before we conclude, especially about your personal situation at present? EB: On a personal level, things have worked out pretty well in the sense that I believe in ten year cycles – at least for me. I think, you can

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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 4)

Posted on Thursday, Nov 1st

SM: What are the values you espouse at Cashview? RL: I want people to be passionate about what they do and how they do it. I want people to be dedicated in helping each other as well as the customers. Everyone should be committed to customers, fellow employees and the success of the company. I

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Making SMEs Run Smoothly: René Lacerte’s Cashview (Part 3)

Posted on Wednesday, Oct 31st

SM: How did you fund the first phase for Cashview? RL: We had some Angels. We raised about $1.5M from some friends, which kept us going for a year and a half. I talked to 80 venture capitalist for PayCycle in the Fall of 2000. I had phone conversations with 20, meetings with a dozen,

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