I covered Stardoll in the Deal Radar series. Here’s the story from CEO Mattias Miksche. SM: Please describe your personal background : Family, upbringing, early career, etc. leading up to this venture. MM: I have a multicultural background. Austrian dad, German mom – they came to Sweden during/following World War II. I was born &
SM: What is your channel strategy? Direct in the enterprise, Telesales for SME? MG: Very close. At the enterprise it is a direct sales force, distributed globally. In SME, it is telesales, our own telesales team. We have a lot of partners we do business with where we get a fee for transacting through our
SM: What is your business model? What is the pricing model? MG: The pricing model in the enterprise space, for companies with more than 3,000 employees, is that we charge by the number of employees in the company. It is not a transactional pricing system. We use multi-year contracts; most of them are three years
SM: I wonder how Louis was able to fund the company in 1999. I talked to a lot of SaaS company CEOs and all of them were turned down by the VCs. Yesterday, I was having lunch with Philippe Courtot, who you may know, is the CEO of Qualys. They do security as SaaS, and
SM: So you got your first CEO job! MG: I met with the board to understand what they wanted. It was important for me to know that I was not coming to package a company up in order for them to sell it. I wanted to go build a company. I was very comfortable with
SM: What was your role at PeopleSoft? MG: PeopleSoft was a complete software shop. They had no processes or culture of customer service from an implementation point of view. They did not have a good relationship between people who wrote the software and the people who implemented the software. Initially I started running North America,
SM: Tell me about your move from EDS to PeopleSoft? MG: In 1999 I was recruited by a headhunter at Spencer Stewart. Craig Conway had become the CEO of PeopleSoft, he had been there for 6 months, and he had a vision of re-tooling the ERP software space and re-tooling the company. One of the
SM: So how did you get from CTO to GM? MG: One day at work I got a call from my wife. I was in downtown Toronto, serving as the Chief Technologist of EDS Canada, and I was 30 years old. I had been married to my wife for 5 years … she was my