Social Networking Without Boundaries : hi5 CEO Ramu Yalamanchi (Part 6)

SM: A lot of rep firms have a reputation for having very high commissions, often upwards of 60%. Are your rep firms requiring commissions that high? RY: No, they are not. It is a volume and scale business. Compared to what it would cost us to build and hold our own sales force, as a percentage of

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Social Networking Without Boundaries : hi5 CEO Ramu Yalamanchi (Part 5)

SM: How did you fund the initial startup? Where did you get the funding? RY: We had a rolling round, primarily from friends and family, with a target goal of $250,000. The first $10,000 came from my dad.

Social Networking Without Boundaries : hi5 CEO Ramu Yalamanchi (Part 4)

SM: How do you rank in the Spanish speaking countries? RY: We are the number one social networking company. SM: Do you have any idea why? RY: Because we targeted those demographics. We focused on Spanish speaking users.

Social Networking Without Boundaries : hi5 CEO Ramu Yalamanchi (Part 3)

SM: What business did you think you were getting into in 2003? RY: The business we thought we were getting into could broadly be defined as communication. We thought we were providing an option beyond what people were doing with email and instant messaging. Over time, new methods of communication have continually been invented. It

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Social Networking Without Boundaries : hi5 CEO Ramu Yalamanchi (Part 2)

SM: After working in some of the leadership development positions you felt confident you could leverage your experience with a startup of your own? RY: Yes. Unfortunately, I was overconfident. I jumped back into starting companies but I still had some learning to do.

Social Networking Without Boundaries : hi5 CEO Ramu Yalamanchi (Part 1)

Ramu Yalamanchi runs hi5, one of the leading social networking companies in the world. The company is recognized as one of the fastest growing social networking companies. Here I discuss the strategy behind hi5 with Ramu and gain some of his insights for the future.

Vertical Travel Search Engine Kayak CEO Steve Hafner (Part 7)

SM: What is your read on some of the other travel and ad network players out there? There are some vertical travel ad networks which have been reasonably successful so far. SH: There are three things you need to do to have a viable vertical ad network. You need to get a set of publishers,

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Vertical Travel Search Engine Kayak CEO Steve Hafner (Part 6)

SM: The major gains from purchasing SideStep were adding their display advertising business and their email marketing platforms? SH: That is right.