SM: To me, it sounds as though you wanted to break communication silos in the medical arena with email. Email is a proven killer application. LM: Intel’s policy is that the adoption of technology is directly proportional to applications which require collaboration. According to their philosophy, the increase of PC sales was not the result
SM: So 15 years later you left Intel. What is the story behind that? LM: Intel’s largest OEM at the time, Packard Bell, was carrying the Intel brand into retail. They merged with NEC’s U.S. operations, and I was asked by that newly merged entity to join them and run the commercial business group under
Luis Machuca is the president and CEO of Kryptiq Corporation, a healthcare connectivity company that facilitates an open collaborative network for healthcare. Prior to his time at Kryptiq, Machuca held several leadership positions in the tech industry. He joined Intel in 1981 and spent 15 years there, in a variety of management roles. In 1996,
SM: I find it interesting that your market is not a cutthroat environment. The European companies are focused on Europe. DD: They do compete with us in some parts in Asia, Brazil, and Mexico. They are truly global. Yes, the competition is there, but the challenge for us is not from online competitors. The competition
SM: How many people are learning on GlobalEnglish today? DD: About 130,000 people. We have a lot of TAM still available. Brick and mortars, traditional classroom providers, are still dominant. There are a few companies online as well. Englishtown is based out of Europe and is a subsidiary of English First, which is a huge brick
SM: As you have been building your business, what are the different geographic dynamics that you have been seeing? A lot of obvious applications are in India with the call centers business, where the accent in spoken English is a challenge. This seems like a perfect application to address that. DD: We have some customers
SM: When you enter a global corporation on a local pilot program, how big are those deals? DD: The pilot can be a two to three months for a couple of hundred employees. We are not trying to prove the solution works, because we know it works. We just have to prove that it works
SM: In the past 20 years English has evolved significantly as a language. DD: Exactly, and it has evolved in its own manner. There is an academy in France that decides what constitutes a French word. There is no academy that decides what an ‘English’ word is. It is very much an open source language.