Bootstrapping A Healthcare IT Startup To 50 Million: Eliza Corporation President Alexandra Drane (Part 4)

Sramana: What were some of the major lessons learned between the time you left Axon Group and joined Eliza? Alexandra Drane: I left CDI to start Axon which was a value capital company. One of the startups with Axon was NewMed which was a medical device company. At each company I have been involved with

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Bootstrapping A Healthcare IT Startup To 50 Million: Eliza Corporation President Alexandra Drane (Part 3)

Sramana: When you left Axon Group, what company did you create and what was the thesis behind that company? Alexandra Drane: We founded Tesseract with the idea that we would use Web-enabled functionality to help with injury tracking. During our consulting work we had noticed that many times when folks come in to do technology

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Bootstrapping A Healthcare IT Startup To 50 Million: Eliza Corporation President Alexandra Drane (Part 2)

Sramana: What path did you take from that upbringing? Alexandra Drane: Throughout high school and my early college years I would work in my dad’s startups. He invested in a lot of technology companies and startups in the local area. I was a complete slacker in high school, and I went primarily to have fun.

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Bootstrapping A Healthcare IT Startup To 50 Million: Eliza Corporation President Alexandra Drane (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Alexandra Drane is a serial entrepreneur who has launched four successful healthcare ventures over the past 15 years. Alexandra is currently president and co-founder of Eliza Corporation, a leading provider of integrated healthcare communication strategies. She is also the co-founder of two nonprofits, Engage with Grace,

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Bootstrapping An Innovative Telecom Services Startup: Callture Co-founders Mamoon Rashid and Siva Sanmuga (Part 7)

Sramana: Aside from your virtual PBX product, what else are you doing with your business? Mamoon Rashid: We have two separate business divisions. One is the virtual PBX, which primarily targets small businesses. On the other side we have long distance. We have made significant improvements and are able to offer additional technologies for consumers.

Bootstrapping An Innovative Telecom Services Startup: Callture Co-founders Mamoon Rashid and Siva Sanmuga (Part 6)

Sramana: You mentioned that you just received a patent for voice memos. How would that feature work as a selling point for businesses? Mamoon Rashid: Let’s say that I call you on your toll-free number and you are a real estate agent or some type of contractor, job that requires you to be on the

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Bootstrapping An Innovative Telecom Services Startup: Callture Co-founders Mamoon Rashid and Siva Sanmuga (Part 5)

Sramana: What are some of your other online marketing strategies? Siva Sanmuga: We still do a lot of our marketing through Google. Keyword marketing is something that is very proven for our business. We are now doing content marketing as well, which involves banner ads. We have done some marketing on social media but we

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Bootstrapping An Innovative Telecom Services Startup: Callture Co-founders Mamoon Rashid and Siva Sanmuga (Part 4)

Sramana: How do you feel about Skype being acquired by Microsoft? Siva Sanmuga: They will probably use Skype to go after very large enterprises since that seems to be their primary focus.