Sramana Mitra: Where you actually making money on the affiliate programs? Chris Cope: Yes, I was making money. I am not sure the companies were doing all that well in the end. Back then you got paid just for sending traffic. A registered user might be worth a dollar.
Chris Cope is the founder and CEO if SlimWare Utilities, a company that provides cloud-based software to clean, repair, update and maintain personal computers. He is a serial entrepreneur who wrote his first video game when he was 12 years old, and was the founder of Click Ad Equalizer and MP3 Advance. Sramana Mitra: Chris,
Sramana: Essentially Plimus offers a complete solution for smaller businesses, and in return small companies are going to pay a slightly higher transaction rate. Is that correct? Hagai Tal: Yes. When they become a larger company, they can then evaluate if they are able to accomplish all of the same things we do more efficiently.
Sramana: Are you saying that you want to build a platform for larger enterprise customers on which they can develop their own API extensions? Hagai Tal: Yes, we want to build a platform like Salesforce where people can build what they need. That is the main target for us. At the same time, we still
Sramana: If a company like Autodesk has a product for sale in Europe, and I am in the U.S., what is preventing me from just going to the European website to place my order? Hagai Tal: Most people simply go to the website. We are the vendor who supplies e-commerce tools, but companies need to
Sramana: So, you’re saying that Plimus occupies a unique segment of the e-commerce payments platforms by focusing on subscription or intellectual property transactions? Hagai Tal: There are a lot of other players, but they all offer only a portion of what we do. Companies like Vindicia do subscription management, but they do not touch the
Sramana: What kind of private equity investor were you able to bring in to help with Plimus? Hagai Tal: Susquehanna Growth Equity, which is a private equity group, made the investment. They are based in Philadelphia. They bought 50% of the company at a $40 million valuation. We used that money to hire a management
Sramana: Would you describe some of the companies you invested in after you returned to Israel? Hagai Tal: I invested in companies in media payment or social media. I invested in companies only when I felt I strongly understood the direction the market was going. I invested only if I felt I could provide added