Sramana: Have you raised funds from any venture capitalist? Evan Powell: Last fall we announced that we took some money from a great fund called TransLink. They have offshore relationships throughout Asia in their fund. Our perception is that in the long-term, hardware makers in Asia are going to disintermediate the brands that sit in
Sramana: You have mentioned that you incentivize your own sales force to ensure your partners success. Have you provided any incentives for the VARs? Evan Powell: The more active our partners get the more we will co-sell with them. We will put up to 10% of the dollars that they sell which come to us
Sramana: Let’s explore the OEM relationship a bit more. What is the end product of your OEM partner? Evan Powell: Compellent has a product called zNAS. They sell blocked storage, and we run on top of that to give you network attached storage. They ended up announcing to the world that they are partnering with
Sramana: Given that universities were not going to be your real market, what indications did you have as to what markets would be your beachhead? Evan Powell: We started with an open source core and our software was based on industry standards. Once we put up our store front and our free download site for
Sramana: How did you fund Nexenta? Evan Powell: We did take a little bit of funding, but it was convertible bridge notes to me, some folks at Stanford, and so forth. We really got out there as soon as possible and even though we were giving the product away we were started asking for payments
Sramana: What year did you decide to jump in with Nexenta? There was a lot going on in storage from the early 2000s. Evan Powell: It was in 2007. The venture industry is back on the storage bandwagon. I saw people starting to use the product who were knowledgeable and who were not driven solely
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Evan Powell is the CEO of Nexenta and an entrepreneur with broad experience building software and service companies. Prior to Nexenta Evan was the founding CEO and then VP of marketing and business development at Clarus Systems. Prior to founding Clarus Systems, Evan was an early
Sramana: Essentially you started as a VAR company and have added high level strategic consulting on top of a VAR company. Now you have to find a way to make those two business models work together. Dan Adamany: We are starting to marry these models. We have been growing so fast that, while I know