Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 3)

Sramana: How do you generate candidates who will remain in educational programs long-term? What are the parameters that you take into account? Jason Kulpa: We consider factors such as gender, geo-location, ethnicity, and age. Those are just a few of the data sets that we use for some of our media and it can change

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Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 2)

Sramana: What was the value proposition of Underground Elephant when you founded the company? Jason Kulpa: The idea was to remove the middle man from the equation and create more transparency in the process. I wanted to do a deep data dive about who the customer was and what the user experience was all about.

Using Facebook For Lead Generation: Underground Elephant CEO Jason Kulpa (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Jason Kulpa founded Underground Elephant in 2008. Underground Elephant is a leader in technology-based marketing, and is one of the fastest-growing advertising agencies in San Diego. Kulpa was recently recognized for his outstanding leadership, and awarded the “Most Admired CEO” award by the San Diego Business

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Trends And Opportunities In Cloud Computing: Jim Burleigh, CEO Of Cloud9 (Part 7)

Sramana: It sounds like you are productizing a best practice in sales management. That would do very well for SMBs as well. Obviously there is low-hanging fruit you must pick now, but the SMB could be applicable for the future. Jim Burleigh: You hit an interesting point. Part of the implementation of our forecasting and

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Trends And Opportunities In Cloud Computing: Jim Burleigh, CEO Of Cloud9 (Part 6)

Sramana: What kind of target audience are you after? What size companies do you aim to support? Jim Burleigh: We believe the floor is 50 to 100 sales reps. Any fewer than that and you can do this relatively well in your head. We look for folks who forecast from the ground up, not the

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Trends And Opportunities In Cloud Computing: Jim Burleigh, CEO Of Cloud9 (Part 5)

Sramana: What did you do after you left Navis, and what timeframe was that? Jim Burleigh: I left Navis in early 2007. One of the things I started inside of Navis was a SaaS inventory warehouse management system. We had a very large deal with Walmart for them to manage the yards around Walmart facilities;

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Trends And Opportunities In Cloud Computing: Jim Burleigh, CEO Of Cloud9 (Part 4)

Sramana: What aspects of supply chain did Navis build products for? Jim Burleigh: It was software that runs marine container terminals. It was very complex software, and it was very heavy on operational activities and optimization. It must run 24×7 otherwise you will get a call from the minister of commerce of any given company

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Trends And Opportunities In Cloud Computing: Jim Burleigh, CEO Of Cloud9 (Part 3)

Sramana: What were some of your key takeaways from your time at salesforce.com? Jim Burleigh: First, you really have to find that core value for the audience you are pursuing and know what is different about it compared to others. CRM existed and ones like Siebel kept track of contacts as well as salesforce.com did.

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