Sramana: How has your company progressed through 2011? What has your growth rate been? Zafar Khan: We raised our first private capital in 2001. We raised capital through a number of private financings over the course of time. We signed on the U.S. Government Accountability Office as our first government customer in 2003.
Sramana: What was the go to market strategy that you followed beyond your guerilla marketing efforts? How did you drive greater user adoption? Zafar Khan: For Registered Email we focused on a global business plan and devised a strategy to make our service the global business standard. We wanted to be the international standard for
Sramana: You said you built the prototype products in 2000. Where you working under a company name at that time? Zafar Khan: At first we looked for a dot-com to use, but the only one that we found available was RegisteredPost.com. By chance we were able to get rPost as the shorter version. People in
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Zafar Khan is the founder and chief executive officer of rPost, a company that provides registered email services. His previous experience includes has strategy consulting and finance jobs with Braxton Associates/Deloitte Consulting and Goldman Sachs. Khan has invented two U.S. patents, holds a bachelor of arts
Sramana: Where is Underground Elephant today? What is your revenue level, and what kind of growth rate are you seeing? Jason Kulpa: We are growing very fast. We project to do $25 million in revenue this year which is up from $9 million last year and $2 million the first year. We are growing very
Sramana: Following your business model, do you get paid when the lead converts or when your client purchases the lead? Jason Kulpa: When one of the clients purchases the data, we are compensated.
Sramana: Do you see any trends on your radar regarding retraining the workforce? Huge industries have become emaciated over the past decade. Are you seeing people looking for retraining opportunities? Jason Kulpa: Individuals who are retraining and moving into new industries is a major segment of what we are doing. It is split 50/50 between
Sramana: What is the volume of leads, or how many students are you placing into programs at this point? Jason Kulpa: On a monthly basis we source about 75,000 valid, interested candidates for programs.