Sramana: Did you own LOMO America Inc, and did you make LOMO America Inc an investor in OpticsPlanet.com? Mark Levitin: I did not have 100% ownership. I was a shareholder. LOMO America Inc was not an investor in OpticsPlanet.com. I funded it personally with some other partners.
Sramana: How long did you operate as an importer and distributor of LOMO? Mark Levitin: We did that for a number of years and grew the business to a point where it generated $10 million in revenue. It was a combination of product development and wholesale distribution. We never sold direct, which is very important
Mark Levitin is the CEO and founder of OpticsPlanet, an online supplier and retailer of technical and high-performance gear. OpticsPlanet was founded in 2000 and has since been recognized as a leading online retailer by Inc. Magazine and Internet Retailer Magazine. Mark studied engineering in the Soviet Union, where he worked as a medical engineer
Sramana: I am aware of the complexities involved with risk management systems. There have been several instances where I have encountered the issue. It involves a highly specialized area of expertise. How did you build knowledge of the overall risk domain? Gunjan Sinha: That brings up good lesson for entrepreneurs. You need to find a
Sramana: What impact did your aggressive marketing campaign have on your company and your marketplace? Gunjan Sinha: The market shifted from being in an early evangelical phase to something that had broad-based adoption. Customers stopped thinking of it as something that was nice to have and started thinking of it as something they had to
Sramana: What was your rationale behind launching ComplianceOnline.com? Gunjan Sinha: We viewed it as a way to bring the community together. It is a way to distribute best practices for compliance, risk, and governance under one umbrella. We have experts who share what works across different regulations, risk areas, countries, and regions. I wanted to
Sramana: Zaplet had a certain technology set that you felt you could apply to risk management; they did not necessarily have risk management technology. Is that a correct statement? Gunjan Sinha: Yes. It was something we felt we could leverage. I had already invested in a company called MetricStream. After I had some conversations with
Sramana: What were some of the highlights of the eGain story? Gunjan Sinha: Ashu and I had built WhoWhere?, which grew to be amazingly popular. We had web-based email, White Pages, and Yellow Pages. We had a lot of traffic and a lot of emails. That is where we had an idea that perhaps other