Grant Kohler: By the time they would get into the medical center, they would be outside that window of treatment for this particular drug. The Department of Neurology was investigating how to treat these patients out in their home communities and treat them fast enough so that they will still be within this three-hour window for this
Spun out from university research, Reach Health is an interesting case study in building a company around concepts like Telemedicine and remote healthcare. Sramana Mitra: Steve and Grant, I would love to have your back stories. Where were you born and raised, and in what kind of circumstances? What paths did you follow in terms
Sramana Mitra: Where do you sell? Do you sell primarily in Australia or do you sell globally? Phil Copeland: Australia is a great marketplace because they’re very early adopters of technology. Very early on, we recognized that to really succeed in this industry, you need to become an American-established business and you need to have
Sramana Mitra: I think there is that, but there’s also a process that you have articulated very clearly. We have seen this process come up many times. This process of following a product that is somewhat successful in the market and doing this kind of system integration and value-added reseller work on top of it
Sramana Mitra: Let me get a bit more granular in some of these steps. When you started getting the sense that there was this product opportunity while you were essentially acting as a reseller and system integrator on top of what became the Adobe technology, what was your business situation? You were a self-financed company.
Sramana Mitra: I think the process that you’ve outlined is a very effective process. I’ve seen case study after case study where people have been successful in doing this. That’s to take some existing product that’s in the market, start selling and do some sort of a value-added reseller or system integration kind of partnership.
Sramana Mitra: What did you do after that? Phil Copeland: There were a lot of lessons learned out of that. First of all, the original business was self-funded and was grown out of cash flow. Spot On was my first venture capital-based business, and it was also started in San Francisco. That was a really interesting experience. After
Phil Copeland: I had started that business from home. My wife was working at that time and it was self-funded. Five or six years later, I think we had about 70 or 80 employees. We’ve become established as one of the significant distributors and service providers around client server computing in the Asia Pacific region. In