Sramana Mitra: Let me see if we’ve got what you’re trying to say here. You got it off by providing training to farmers in Canada. That was the primary revenue-generating business that went on in the beginning. At some point in that time frame, you were offered to do a custom software development work by
Sramana Mitra: It sounds like the business you built is this flexible toolkit with which you can put together health applications. What kind of clients did you go after with that basic concept? Robin Wiener: We’re small and we have some big partners. We do the personal health records. We work with the patient. The
Sramana Mitra: How do you position against a Huddle? We’ve done the Huddle story for instance. SharePoint is a well-known product. Tell me how you position against each of them. The reason I ask you is because we try to give our readers a lot of exposure on positioning. If you could help us think
Sramana Mitra: In 1996, you decided that you were going to do something with technology and you were going to work in rural Canada. You were going to get these farmers online and you wanted to teach them how to use computers and so forth. Is that right? Jory Lamb: Yes. It just makes me
Robin Wiener: We were lucky enough to do a project. I had gone out and recruited a company that wanted to do wellness. We built a wellness platform for them. Sramana Mitra: You were basically doing contract software work at this point. Out of those three desks at the incubator, you were taking projects and building
Sramana Mitra: £50,000 is a high-touch sale. Ajay Patel: It’s a high-touch sale. When I look at the customer lifetime value, that’s what’s actually impressive. We’ve compared sales. Who are the clients we’ve had in January 1, 2012? What do they make? What do the same clients make in January 2013? Our average cohort is 25%.
Jory Lamb started as an entrepreneur as a 23-year old in rural Canada. Read his 18-year journey. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background? Jory Lamb: I grew up in Saskatchewan, Canada. I was also born
Robin Wiener: I think the one thing about being an entrepreneur is that you always try to find what you like to do and see if you can make a career out of it. That’s what happened with recruiting for me. I found something I was passionate about and started following that. That took me to