If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Harman Singh has put up a heroic effort to build a global education SaaS company from Chandigarh, India. Now, many years since his journey began, the company has started finding its stride. As the cliché goes, it’s a marathon, not a sprint! Sramana Mitra: Let’s start at
We just launched out Bootstrapping With A Paycheck book, the 11th volume in the Entrepreneur Journeys series. Here’s yet another instance of a very successful company being built in this mode. Sramana Mitra: Let’s start at the beginning of your story. Where are you from? Where were you born and raised, and in what kind
Sramana Mitra: Tell me more about how exactly that move played out. Grant Kohler: We started to get some outside requests from clients who wanted to use our system to provide things other than just strokes. Two of the other service lines were based around trauma patients coming into the ER and patients that were possibly
Sramana Mitra: The other interesting slice of the market view that you’ve provided is this whole world of people who are not doing e-commerce. They’re slow adopters that you’re now bringing fresh onto the Internet. That’s a very interesting world. Given that you’re operating in a territory that is a lot more behind than where
Sramana Mitra: That was your second round of financing? Grant Kohler: That was the genesis of the first round of financing. Sramana Mitra: In the first round of financing, you already wanted to go beyond stroke into Telemedicine field to be able to cater to these remote communities.
Sramana Mitra: Each hospital would only be paying you a couple of thousand dollars? The hospital would pay in terms of the software subscription service per month? Grant Kohler: That’s correct. That’s each hospital. Each of these networks would grow to be anywhere between 20 to 25. Some of them have 30 community hospitals attached to
Sramana Mitra: During the bootstrap stage, what happened in terms of customers? What were you able to bring together and who were these customers? Who were your target customers to begin with and then how did you acquire those customers? Grant Kohler: Being based out of an academic medical center, we were very fortunate that our
Sramana Mitra: All these entities were equity partners as part of the licensing deal? Grant Kohler: That is correct. Sramana Mitra: In terms of getting the company off the ground, was there any funding involved? Did you bootstrap the business? Grant Kohler: We bootstrapped the business to get things started. The first thing that we tried