Sramana Mitra: You were working as Head of North America Sales and the game plan was to orient the product to be sold by the hosting providers. Rick Wilson: That is correct. We were very successful with that. Between 1998 and 2004, which was when we stopped that process, we signed up 3,500 hosting providers.
Sramana Mitra: What else is interesting in that 2010 to 2014 growth story? Adam Bloomston: For us, our focus has always been on revenue. We have always been focused on selling something, selling it well, and supporting it well. I think the most interesting thing we have done is, we created Payscape University. It is
Jacob Cooke: One more thing I should point out is it’s not that you can’t contact those users. Even with those unique identifiers on Tmall, it’s actually the same as their AliWangwang account, which is similar to Skype. You still can contact that user. You just have to work within that ecosystem. You have enough
Sramana Mitra: Have you done other verticalized product acquisitions or solutions? Adam Bloomston: We have. We purchased an electronic invoicing company called Billion, probably in 2011. It is an electronic invoicing program on a web-based platform. If you are in any kind of service business or any kind of business, you send them an invoice
Sramana Mitra: What happens if you’re a new merchant? Jacob Cooke: If you’re a new merchant, you’re in the sandbox for 30 days. That can be tough. You probably want to focus on pricing for the first 30 days. You also might want to up the guarantee level. Basically, every sector is different. One of
Sramana Mitra: How long did it take you to get zero to one million in revenue and how many people were involved in the company at that point? Adam Bloomston: It took us about two to three years. Maybe four. Sramana Mitra: Three years? Just around the 2007-2008 timeframe, you hit that milestone? Adam Bloomston:
Jacob Cooke: Some of the software that we’ve developed plugs into all of the stores, so we can actually take products, put them in warehouses, and fulfill for JD.com, Yihaodian, or Tmall out of one logistics center. Once you’ve got your legal and licensing details worked out, they really push you towards getting into the platform.
Sramana Mitra: So were they paying you as consultant at that point and you would set up their credit card processing function? Adam Bloomston: No. In credit card processing, the way it works is we would set up one account and then have them for months and years as a client. Sramana Mitra: I see.