Sramana Mitra: I think there is that, but there’s also a process that you have articulated very clearly. We have seen this process come up many times. This process of following a product that is somewhat successful in the market and doing this kind of system integration and value-added reseller work on top of it
Sramana Mitra: Let me get a bit more granular in some of these steps. When you started getting the sense that there was this product opportunity while you were essentially acting as a reseller and system integrator on top of what became the Adobe technology, what was your business situation? You were a self-financed company.
Sramana Mitra: I think the process that you’ve outlined is a very effective process. I’ve seen case study after case study where people have been successful in doing this. That’s to take some existing product that’s in the market, start selling and do some sort of a value-added reseller or system integration kind of partnership.
Sramana Mitra: What did you do after that? Phil Copeland: There were a lot of lessons learned out of that. First of all, the original business was self-funded and was grown out of cash flow. Spot On was my first venture capital-based business, and it was also started in San Francisco. That was a really interesting experience. After
Phil Copeland: I had started that business from home. My wife was working at that time and it was self-funded. Five or six years later, I think we had about 70 or 80 employees. We’ve become established as one of the significant distributors and service providers around client server computing in the Asia Pacific region. In
Phil bootstrapped Avoka using services around an Adobe product, and then developed core IP and a product of his own at Avoka. The methodology is tried and true, and worth learning from. Sramana Mitra: Let’s start with the beginning of your story. Tell us where you’re from, where you were born and raised, and in
Sramana Mitra: Is anything else interesting in your story? I find it fascinating. It’s great that you did this from Switzerland. It’s a very interesting angle that you figured out very early on in the history of the Internet. It’s wonderful to see that. Samy Liechti: I think I have a message to all new
Sramana Mitra: In Switzerland, how do you market for your kind of offering? How much could you grow in Switzerland? Samy Liechti: In the socks segment, we now have 20% market share. With 20% market share, we can grow up to 30% to 35%, but we will never dominate the whole market. We started about