Sramana Mitra: In Switzerland, how do you market for your kind of offering? How much could you grow in Switzerland? Samy Liechti: In the socks segment, we now have 20% market share. With 20% market share, we can grow up to 30% to 35%, but we will never dominate the whole market. We started about
Al Goldstein: We just focused on the things that are most critical to the business. In our case, it was building out the regulatory infrastructure from day one, and building data reporting and analytics infrastructure. There was demand because there are a lot of customers looking for lending products. As we’ve grown our business, we
Sramana Mitra: E-commerce has been a category where a lot of people have bootstrapped businesses to some scale. You talked about your sweet spot being this half a million to million range. A large portion of that is probably bootstrapped businesses right? Rick Wilson: Absolutely, I would say the vast majority. Sramana Mitra: What are
Sramana Mitra: Interesting. In 2005, you said you had the biggest growth year. What kind of numbers did you do? Samy Liechti: We had 75% growth. The reason was very simple. We had won an award for customer experience in the US. I remember we had a whole bunch of PR coverage all over the
Sramana Mitra: When you went to market, what about the institutional partner side? Did you go to market with a set of institutional partners pre-negotiated? Al Goldstein: No, we didn’t. In these marketplaces, you have to match both sides. To get started, we lent only our own capital. We raised equity capital. We have raised
Rick Wilson: The trend we see there is that they want to go direct. They want to build a community around their product. I think Kickstarter has really brought that down even from the million dollar plus range to the zero dollar plus range where you can do a product video, get a personality out
Sramana Mitra: Were all these customers in Switzerland? Samy Liechti: We have different currencies and languages here. We were not prepared for payments outside Switzerland. We only had Swiss Francs. All of a sudden, we had our first German customers. Then we started the same for Germany. Little by little, we introduced other currencies and
Sramana Mitra: Is your offering for any kind of credit or is this for a specific kind of credit? Al Goldstein: We provide two products today in two markets where we operate in the US and the UK. Our first product is an installment loan product. This type of loan ranges from $1,000 to $20,000