Sramana Mitra: How is the customer base distributed? Are we talking Asian customers? How have you built the sales channel? Dave Peters: We’ve got 13 telco customers across Australia, Asia, Middle East, and Africa. All of them are paying for recurring software fees and also for our managed marketing operations team. We have teams on
Sramana Mitra: Was this the first funding? Dave Peters: That’s right. Sramana Mitra: What happened after you got that first funding? What were the next major milestones or accomplishments? Dave Peters: Based on that, we built up the team and started to develop the product further. We started to push the sales and marketing team. We
Sramana Mitra: 1998 was when you started. How long from then did the sale happen? Dave Peters: I think it’s about 2000. Sramana Mitra: A couple of years later. Dave Peters: Yes. I was consulting the first year or so. Then, we started selling it. Sramana Mitra: How much were you charging for the product?
Sramana Mitra: Did you spec out the software that you were going to build? Dave Peters: The way it worked was when I was in Paris, we built a custom-built software. I had actually licensed that software on an exclusive 15-year deal with that telco when I left. Because I didn’t have any capital, I
Sramana Mitra: What year does this bring us up to? What year were you thinking of starting a company of your own? Dave Peters: I started in 1998. Sramana Mitra: You were based in Paris at this point? Dave Peters: Yes, I was in Paris. Everyone’s got email and computing is starting, but we’re a
Sramana Mitra: What is the geographical center of gravity of the company? Is it still Norwegian? Jorn Lyseggen: The center of gravity of the company is San Francisco. We moved to the US in 2005. I personally moved to the US in 2005. My management team is distributed all over the world. The organization is distributed
Dave Peters has managed to bootstrap a significant software company from Australia. The focus is on TELCO churn management, and the customer base is primarily Australian, Asian, and African. Read this interview to learn more of the nuances. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born,
Sramana Mitra: The sales model was inside sales, I presume, because of the price point that you quoted, yes? Jorn Lyseggen: Correct. Sramana Mitra: Obviously, you’ve grown at a very nice rate. You’ve self-financed this business. What else have you done from a strategic point of view that has helped you achieve this kind of