Sramana Mitra: I understand that you constantly test and experiment but there must have been some kind of institutional truths that were emerging in terms of your pricing and business model? Andrew Filev: One of the big things that we found is this switch to packages in the SMB digital space. We tested and we’re
Sramana Mitra: Did you have that tendency of trying to do it all before this change happened? Belisario Rosas: Very much. I was buying. I was selling. I was doing everything. Sramana Mitra: You were running a substantial revenue company but you did not have any executive team? Belisario Rosas: That is correct. Sramana Mitra:
Sramana Mitra: What kind of traction did you see? With that industrial manufacturing concentration, what kind of traction did you see in the beginning? Peter Lehrman: Very quickly, we had customers willing to pay us a couple of hundred dollars a month on the demand side. The private equity community was ready to pay –
Sramana Mitra: Let me actually probe each of those points a bit. Did you, at this point, become an e-commerce site? Were people ordering online? Belisario Rosas: No. We barely, to this date, do any type of e-commerce. All of it is solution-based and face-to-face selling. Sramana Mitra: Talk to me about solution service infrastructure
Sramana Mitra: How much are we talking? What kind of capital base did you start with? Peter Lehrman: About a million. Sramana Mitra: How did you bring this two-sided marketplace together? There’s always a chicken and egg in marketplaces. What was your strategy to bridge that? Peter Lehrman: We built two products and launched them
Sramana Mitra: What state was Wrike at when you came to Silicon Valley? Did you have something? Did you have an MVP that you started to work on? Andrew Filev: It was a very early prototype. I think we launched a beta version at a conference in Paris. Then right after that, I moved to the
Sramana Mitra: You were doing, more or less, the same thing that the company you were working for was doing? Belisario Rosas: Yes, very much. We just continued accepting clients that we were dealing with or looking for new clients. Sramana Mitra: How did that ramp? Belisario Rosas: Like I said earlier, we started with
Sramana Mitra: In the event that you’re using equity as a financial instrument, is the expectation exit or do you also do dividend style financing? Peter Lehrman: We don’t do any of it. We’re the platform that connects the entrepreneurs with the investors. Those decisions are determined by the investors in partnership with the entrepreneurs