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- The Startup Velocity Question
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Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 7)
Sramana Mitra: Where are you right now in terms channel, or other strategic pieces that enable you to grow? How do you acquire customer? Is it a direct channel? Is it an online channel? Robert Moore: We have two main channels through which we acquire customers. One of them is inbound marketing and one of
Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 4)
Sramana Mitra: So you’re a B2B platform software company. Tod Browndorf: Correct. We just delivered 600 HIPAA compliance courses. Then we give them an interface where they can then distribute it within their organization. We didn’t create the course. We’re the distributors of the course. Our software is able to report who did what, when
Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 6)
Sramana Mitra: You said you’ve raised about $22 million. Let’s talk about other strategic moves during the past four years that you’ve been a venture-funded company. Robert Moore: One thing that we did quite recently that I think was very strategic in nature was we decided to release a second product. For most SaaS companies,
Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 3)
Sramana Mitra: Let’s talk a little bit about the specifics. How long was the period where you worked with personal savings and what kind of numbers are we talking? How much of your personal savings did you have to put in to get it to some level? Tod Browndorf: Probably two years and about $100,000.
Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 5)
Sramana Mitra: What were your metrics when you were putting this round together? What kind of monthly revenue run rate did you have at that time? Robert Moore: At that time, we were less than a million in revenue. That would translate to something to the order of a hundred customers, or just below a hundred. We
Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 2)
Tod Browndorf: I ended up moving back to California. I went into a consulting business with a friend of mine. He was basically in high-end contingent workforce business. This is in the late 90s. We placed all sorts of different types of contingent folks inside companies. As a result, we placed instructional designers into companies that were looking
Bootstrap First, Raise Money Later: RJ Metrics CEO Robert Moore (Part 4)
Sramana Mitra: During that first 18 months, did you figure out that e-commerce was going to be your top segment? Robert Moore: We did. E-commerce is a really good fit for what we can do because customers tend to come back and buy more than once. We always say that the best customers for us
Bootstrapping an Education Company: Tod Browndorf, CEO of Coggno (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Tod has built an interesting online education company focused on specific niche course types. Read on to learn more. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?