Sramana Mitra: Let’s talk about the next round of financing now. You went from $1 million to $4 million, and then you raised another $12 million round of financing, where were you expanding? Where were you investing at this point?
Sramana Mitra: So, when you raised $3.5 million, what did you determine as the place where you needed to invest? Was it people? Was it a certain go-to-market strategy where you were doing customer acquisition? This is a sales-based business, right? It’s a business where you have to actually do the selling. It’s not a
Sramana Mitra: So it took you four or five years of bootstrapped business building – building the product, getting the POCs going and so forth to get to $1 million ARR. How many POC customers or the $60,000 ARR kind of range customers did you have in the pipeline when you went out to raise
Sramana Mitra: Let’s focus on that phase. I just want to go from that zero to $1 million ARR phase. Where did the customers come from and were you building the product with customers or did you build something and then go to customers, how did you navigate that first phase? Sean Minter: I had
Sean has bootstrapped AmplifAI to $1M, and then raised over $15M in two rounds of financing. Read on to learn the nuances of his strategy and execution.
Sramana Mitra: Is your whole team in Michigan? Are you doing this out of Michigan? Ryan Rosett: We have three offices in the United States. Our Ops team is mostly in Southfield, Michigan including our Head of Strategies, our Chief Financial Officers, and CTO. Then, we have an office in New York city where our
Sramana Mitra: Now, just explain the core business model. Ryan Rosett: We have three channels: our renewal department, wholesale channel, and the direct sales channel. We have risk-based pricing with a lot of automation. We have prequalification models. A quick no is fine too. We’re very much about the customer experience. Obviously a customer doesn’t
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