Sramana Mitra: How much of system integration work is involved to implement a solution like yours?
Ariel Stern: Before Ayyeka, the majority of the projects were system integrations. We said, “Ayyeka will eliminate the need for the complicated system integration. We provide end-to-end solutions that have both the hardware and software.” It’s almost like plug-and-play. We provide support tools. We provide a software component, which gets as complicated as a full-blown private installation in a customer premise or fully-hosted cloud-based solution. With that, we eliminate system integration.
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Amit provides an excellent overview of the Identity space and some new developments in the Managed Service Provider market that are consequential for long-term trends.
Sramana Mitra: Let’s introduce our audience to yourself as well as to Saviynt.
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Have you started or are you stuck in your startup journey?
Many entrepreneurs think that they need a cofounder or a team to start, but it is really simple.

IoT companies have often been system integrators. Ariel discusses an end-to-end solution strategy that includes both hardware and software.
Sramana Mitra: Let’s start by introducing our audience to yourself and Ayyeka.
>>>This report from CB Insights ranks the 100 most promising B2B retail tech companies in the world that have together raised $14.8 billion in funding. It also provides insights into the leading categories and trends in the industry. For this week’s posts, click on the paragraph links.
>>>Martin Neale: From our perspective, we understand that the Microsoft sellers provide a specialized service. They typically will be happy to talk to you if you have gone through some of the activities required. You are a Microsoft partner. You have signed up through their co-selling program. If you do those things and your proposition aligns, then that is the time where regular communications happen.
Sramana Mitra: The kind of price point you’re talking about, that’s not necessarily very large deals. But you’re saying that the direct sales force still works with that kind of deal size.
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Entrepreneurs are invited to the 551st FREE online 1Mby1M Mentoring Roundtable on Thursday, October 28, 2021, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

During this week’s roundtable, I coached a startup from Tyler, Texas called Zil Money. Very interesting company, and now a part of the 1Mby1M Premium program.
You can listen to the recording of this roundtable here: