Sramana Mitra: In 2018, are you still self-financed?
Sarva Srinivasan: Yes. At the end of 2018, we did a Series A.
Sramana Mitra: How much did you raise?
Sarva Srinivasan: $10 million.
>>>This report from CB Insights ranks the 250 most promising FinTech companies in the world that have together raised $73.8 billion in funding since 2016. It also provides insights into the leading categories and trends in the industry. For this week’s posts, click on the paragraph links.
>>>Sramana Mitra: How about getting your first product out? Were you bootstrapping to get to the first product?
Lloyed Lobo: We bootstrapped to about $10 million ARR. We just raised a round of funding around Thanksgiving last year.
Sramana Mitra: Let’s talk through the early part. You bootstrapped and you had validation because of your consulting work. How much of that consulting pool became customers of the product?
>>>Sramana Mitra: You have a wonderful positioning because anything that has a compliance angle to it has a very mission-critical purchase cycle. You must have experienced pretty high-velocity customer building.
Sarva Srinivasan: That’s correct. In parallel, we started building EZOPS. As part of our engagement, we were talking with the clients and their challenges. Oftentimes, it was just a lack of an end-to-end platform. It could be that I have the wrong data. Therefore, I’m not able to send the right information to the regulators. It could be that I have 10 different applications sending the same data and I can’t figure out what the right data is. These are very simple problems.
>>>Lloyed Lobo: R&D tax credit is a beachhead for us. My co-founder used to run this at KPMG. He was a manager at the R&D tax credit team. He said that it’s a manual and broken process. At the end of the year, we would go to companies and say, “Give us your shoebox.” But that shoebox is not just your receipts; it’s everything you did in R&D.
>>>Sramana Mitra: You were doing this out of Chicago?
Sarva Srinivasan: New Jersey. All three of us are from New Jersey. We started off in a small office back in January 2014.
Sramana Mitra: All these 20 clients, you serviced with just the three of you?
>>>
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
When we spoke in 2015, Joel Lessem was scaling a profitable company in Toronto called Firmex, and had only spent $4 million in angel money to get to almost $10 million in revenue.
Sramana Mitra: Let’s start with the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?
Joel Lessem: I was born in Israel but raised in Toronto from the age of three. I grew up in Toronto.

Entrepreneurs are invited to the 552nd FREE online 1Mby1M Mentoring Roundtable on Thursday, November 4, 2021, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here.
During this roundtable program, Sramana Mitra will be hosting a Workshop on How to Build Communities of Entrepreneurs EVERYWHERE. Following the workshop, we will hold our usual entrepreneur pitch session.
Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!