If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Stephanie was a Sophomore in college when she started her venture.
Wonderful story of a student entrepreneur growing into a multi-million dollar ultra-light e-commerce business.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
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Sramana Mitra: What are the top actions they take?
Kristen Valdes: It’s all over the board. We look at this as a digital persona. Healthcare has historically targeted individuals and looked at risk based on things like the zip code, age, presence of chronic condition. When we think about a digital-first experience, there’s a whole new set of profiling that needs to be done for individuals. I may be a caregiver first. That means that you need to prompt me with, “What is my healthcare need?” before you start to target things that I need.
>>>The global identity and access management market size is projected to grow at CAGR of 13.2% to $24.76 billion by 2026. Corporate identity management software company Okta (NASDAQ: OKTA) continues to expand its presence in the market through acquisitions.
>>>Sramana Mitra: What percentage of your business is the plus size?
Stephanie Madesh: From 2x up, we run about 30%. Men’s is higher – about 35%. We go up to 4x for men’s. For women’s, we go up to 2x on a knitted item and 4x for the rest.
Sramana Mitra: What other categories are big winners for you?
>>>Sramana Mitra: What was the pricing?
Sameer Maggon: The first offering that we sold was for about $10,000 a year.
Sramana Mitra: How did that business ramp? When you start off with a bootstrapping with services model, your services revenues far outpace product revenues. Gradually, it starts to tilt.
>>>Congratulations to Fullcast Co-founder and CEO Dharmesh Singh and the entire Fullcast team! Fullcast announced today that it closed $4 million in Series A funding to accelerate its growth as the only end-to-end RevOps platform. Back in February, we outlined the company’s position in Deal Radar and discussed the company’s bright future with investor Warren Weiss during our recent interview:
Kristen Valdes: Our customers are able to gain trust and loyalty with the population they serve. For our businesses, there’s a movement that’s trying to move away from pay-for-service toward pay-for-value where doctors are incentivized for keeping people out of the hospital. The challenge has been that we’ve largely been arranged where people have to show up at the doctor’s office and then the doctor can evaluate their chart and identify any gaps in care or labs.
But the consumer is there because maybe they have a sinus infection. We can help bring consumers in proactively when they need care without doctors and nurses having to pick up the phone. We provide a convenient way to help doctors transition more successfully into value-based care and help keep their patients healthier.
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