Building a Global HR Tech Business from India: Adit Jain, CEO of Leena AI (Part 5)

Sramana Mitra: At the end of 2020, the product was still that full workflow HR solution?

Adit Jain: We have added two more products in 2020. When Covid hit, a lot of organizations came to us and said, “Leena is doing HR service delivery, but can Leena proactively go to employees and do pulse checks?” I don’t know how familiar you are with the entire employee engagement gamut. They said, “Employees love Leena. Why can’t Leena go to employees and ask questions?” It was in the making in late 2019, but it got a great boost in 2020. Now onboarding is completely digital.

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February 3 – 562nd 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 562nd FREE online 1Mby1M Mentoring Roundtable on Thursday, February 3, 2022, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST.

If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.

You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

Roundtable Recap: January 27 – Non-Unicorn Chasing Investment Philosophy

During this week’s roundtable, we had as our guest Christopher Mirabile, Senior Managing Director at Launchpad Venture Group. We had an awesome conversation about a non-Unicorn chasing investment philosophy. If the topic interests you, please check out my Udemy course Alternatives to Unicorn Chasing VCs with Sramana Mitra.

Das Infomedia

1Mby1M Premium member Dhaval Patel from Ahmedabad, India, pitched Das Infomedia. We discussed positioning for a new product.

You can listen to the recording of this roundtable here:

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Video FAQs

Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 5)

Sramana Mitra: The $4 million round got you the teacher scaling process. In that advertising process, what did you learn? What were you advertising for?

Manan Khurma: We were looking for women. That was the initial set that worked for us. At that point, our teacher base was almost entirely women. Because we were home-based learning centers, we were looking for individuals who had some degree of stability. We were essentially looking for married women. If they had kids of their own, that was an added bonus.

Building a Global HR Tech Business from India: Adit Jain, CEO of Leena AI (Part 4)

Sramana Mitra: Let’s go back to the 2018 timeframe when you were ending the year with 20 customers in that HR use case. What happens in 2019? Help me understand how your HR business is growing and what is the next use case that you go after.

Adit Jain: We wanted to focus on HR. We didn’t want to go out of HR right now. In 2019, we started talking to customers globally. We are in the business of providing a great experience to the end-users who, without Leena AI, would have called or emailed someone and waited for a response. The second biggest ROI is that we save a lot of HR time. On the other end of the table is an HR who gets the same request 500 times a day. They’re bored and have better things to do.

561st Roundtable For Entrepreneurs Starting NOW: Live Tweeting By @1Mby1M

Today’s 561st FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, January 27, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. Click HERE to join. PASSWORD: startup  All are welcome!

561st Roundtable For Entrepreneurs Starting In 30 Minutes: Live Tweeting By @1Mby1M

Today’s 561st FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 30 minutes, on Thursday, January 27, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. Click HERE to join. PASSWORD: startup  All are welcome!

Solo Entrepreneur Building a Venture Scale EdTech Company from India: Cuemath Founder Manan Khurma (Part 4)

Sramana Mitra: How were the teachers acquiring students from the neighborhood?

Manan Khurma: Mostly the teachers were relying on their personal networks.

Sramana Mitra: Word-of-mouth.

Manan Khurma: Yes, or you go to your complex and do an event. It was mostly organic stuff. This is how we grew on the demand side for the first few years. We now spent money for acquiring demand. We were getting teachers on board and they were getting students on board.