Sramana Mitra: How were the teachers acquiring students from the neighborhood?
Manan Khurma: Mostly the teachers were relying on their personal networks.
Sramana Mitra: Word-of-mouth.
Manan Khurma: Yes, or you go to your complex and do an event. It was mostly organic stuff. This is how we grew on the demand side for the first few years. We now spent money for acquiring demand. We were getting teachers on board and they were getting students on board.
>>>Sramana Mitra: Did you raise money through the YC process?
Adit Jain: Yes. We raised a $2 million seed round from Elad Gil. Then a bunch of seed funds joined in. Funder’s Club was one of them.
Sramana Mitra: Where did you locate the company?
Adit Jain: I shifted to New York because we were getting a lot of manufacturing customers who were based on the East Coast than on the West Coast. We have a huge presence in India as well for development and product.
>>>The food delivery market in India is expected to grow at 28% CAGR through 2026, and 26% this year. The market is highly fragmented with global players like McDonald’s and Pizza Hut competing with Indian-origin players like Zomato, Swiggy, and Rebel Foods. Rebel Foods is among the latest Unicorn players in the country that is spearheading the Cloud Kitchen concept.
>>>Sramana Mitra: What is the sweet sauce of your curriculum? In the market, we have Khan Academy. There’s a lot of curriculum out there. What is it that you bring to the table in your methodology that is different?
Manan Khurma: The biggest underlying trait is what we call learning by reasoning, which is understanding the why behind the what. Every fact and algorithm that the student is expected to learn, they also need to understand the why behind it. For example, if they’re in grade four and they’re being taught how to add fractions, they also clearly need to understand why their algorithm works. They also need to learn why it’s true.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Here’s yet another great case study of a successful bootstrapping whereby the entrepreneurs developed a solid product business eventually. This conversation with 2600Hz Co-CEO / Co-founder Patrick Sullivan took place in 2017.
Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Patrick Sullivan: I was born in California. I eventually went to school at Santa Barbara and got a degree in Computer Science. I graduated in 1999. I moved back to Tahoe to be a ski bum for a year to get that out of my system. Then I moved to San Francisco right before the dot-com crash happened. It was a pretty awful thing from a career standpoint.
Sramana Mitra: You were doing this in Delhi?
Adit Jain: Yes, we spent some time trying to figure out which of our customer segments are using and paying us the most.
Sramana Mitra: There were a few customers that were paying you.
>>>Entrepreneurs are invited to the 561st FREE online 1Mby1M Mentoring Roundtable on Thursday, January 27, 2022, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
The EdTech market in India is estimated to reach $126 billion in 2022 from $63 billion in 2016. K12 education market alone is expected to be $55 billion by 2022. The recent pandemic has accelerated the growth in the EdTech market with user base doubling from 45 million in 2019 to 90 million in April 2020. Analysts believe that the increasing adoption and availability of online tools will continue to accelerate the growth of this market in the coming years. Vedantu, is among the leading Unicorns in the market.
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